DEBUT WEEK OF THE "CBS EVENING NEWS WITH KATIE COURIC"
CREATES 57% SURGE IN TRAFFIC TO CBSNEWS.COM AND
HIGH DEMAND ON OTHER PLATFORMS
The debut of the CBS EVENING NEWS WITH KATIE COURIC last Tuesday, Sept. 5 (6:30-7:00 PM, ET) provided not just a significant boost in the television audience of the broadcast, but a major surge in the number of visitors to various other platforms carrying related content, including CBSNews.com. The website had already recorded 40% year-over-year growth in unique visitors, more than any other national news website in that time period. "Our slogan for CBS News--and the CBS EVENING NEWS WITH KATIE COURIC --is 'See it now. Anytime. Anywhere,'" said Sean McManus, President, CBS News and Sports. "We're working hard to make sure that the online and wireless audiences are served with strong, distinctive news programming. The results of the first week are very encouraging." Unique visitors for the first week of the broadcast were up +57% over the week before on CBSNews.com, and viewing of on-demand video more than doubled compared to the week before. By week's end, traffic for the CBS EVENING NEWS WITH KATIE COURIC section was eight times its normal figure, a significant boost for the site. Other highlights include: • "Eye to Eye," the daily, on-demand web-exclusive of extended interviews with the day's newsmakers hosted by Couric and conducted by her or a CBS News correspondent, moved into 11th place on iTunes (as of Sept. 13). (The segment is posted on CBSNews.com by mid-afternoon and is available for audio and video podcast, as well.) In its first week, "Eye to Eye" included interviews Couric conducted with President George W. Bush and New York Times columnist Tom Friedman, as well as an exclusive interview with Richard Armitage, the former State Department official who admitted leaking Valerie Plame's identity to the media, by CBS News Pentagon Correspondent David Martin. • "Katie Couric's Notebook," a one-minute look into a top story or issue by Couric, was the biggest and most successful launch of a radio news feature in the history of Westwood One, the feature's syndicator: It premiered on 203 radio stations across the country with a weekly cume of more than 5.8 million listeners and is also available on CBSNews.com, as a video podcast. on iTunes and cellphones. • "Couric and Co.," the anchor's interactive daily blog, received more than 4,000 emails, and an additional 4,000 public comments were posted on CBSNews.com. Additionally, when Couric invited the public to submit ideas for a sign-off on the broadcast, more than 38,000 suggestions poured in. • "CBS News First Look with Katie Couric" -- Early each weekday afternoon, Couric offers a web-exclusive rundown on-camera from the newsroom -- a first look at the stories being considered for coverage on that night's CBS EVENING NEWS, with contributions from CBS News correspondents. In its first week, the feature had more than 100,000 streams. This on-demand video clip, updated as needed, is featured on the CBSNews.com home page, on "Couric and Company" on Comcast.net and cellphones.