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11.30.2007

"CBS NEWS SUNDAY MORNING" ENJOYS ITS LARGEST NOVEMBER SWEEP MARGIN OF VICTORY IN OVER 10 YEARS AND REMAINS THE #1 SUNDAY MORNING NEWS BROADCAST

CBS NEWS SUNDAY MORNING with Charles Osgood enjoyed its largest November sweep margin of victory in both households and viewers since 1994 and in adults 25-54 since 1995. In the sweep, SUNDAY MORNING posted a 3.5/10 household rating with 4.95m viewers and 1.5/08 in adults 25-54. Compared to last November, SUNDAY MORNING is up +3% in households (from 3.4/10), +5% in viewers (from 4.72m) and is even in adults 25-54. 

 

On Nov. 25, 2007, SUNDAY MORNING posted a 3.6/11 with 5.15m viewers, 1.6/09 in adults 25-54.  Compared to the same week last year, SUNDAY MORNING was up +6% in households (from 3.4/10), +11% in viewers (from 4.66m) and +14% in adults 25-54 (from 1.4/08).  

 

On Nov. 18, 2007, SUNDAY MORNING's annual food broadcast posted a 3.7/11 with 5.25m viewers, 1.7/09 in adults 25-54.  This was SUNDAY MORNING's best delivery in both households and viewers since April 15, 2007 and in adults 25-54 since May 20, 2007. Compared to the same week last year, CBS SUNDAY MORNING was up +12% in households (from 3.3/10), +16% in viewers (from 4.53m) and +21% in adults 25-54 (from 1.4/08).  

 

Both weeks, SUNDAY MORNING was the #1 Sunday morning news program in households, viewers and adults 25-54.  Season-to-date, SUNDAY MORNING has its largest lead in households, viewers and adults 25-54 since 1994-95. SUNDAY MORNING is averaging a 3.4/10 with 4.67m viewers, 1.5/08 in adults 25-54, and is up +3% in households (from 3.3/10), +1% in viewers (from 4.64m) and is even in adults 25-54 compared to last year.  

  

This weekend, SUNDAY MORNING profiles five-time Oscar winner Francis Ford Coppola and actor Josh Brolin, who is enjoying rave reviews for his performances in four critically acclaimed films this year.

 

Rand Morrison is the executive producer of CBS NEWS SUNDAY MORNING.