Press Release back to list
04.26.2012

“CBS THIS MORNING” IS UP +6% IN HOUSEHOLDS, +7% IN VIEWERS, +14% IN ADULTS 25-54 AND +11% IN “BOOMERS” ADULTS 35-54, YEAR-TO-YEAR FOR THE WEEK ENDING APRIL 20

CBS THIS MORNING is up year-to-year +6% in households, +7% in viewers, +14% in adults 25-54 and +11% in “boomers” adults 35-54, according to Nielsen live plus same day ratings for the week ending April 20.  

 

CBS THIS MORNING:

Week Ending April 20, 2012:           Week Ending April 22, 2011:         % Change:

 

Households

1.9/07                                             1.8/07                                             +6%

 

Viewers:

2.53m                                             2.37m                                             +7%

 

Adults 25-54

0.8/06                                             0.7/05                                            +14%

 

“Boomers” (Adults 35-54)

1.0/07                                            0.9/06                                             +11%

 

Chris Licht is the Vice President, Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 

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Press Contact:   Sara Crabbe        212-975-5966         crabbeS@cbsnews.com

Press:

Sara Crabbe
212-975-5966
crabbes@cbsnews.com