Press Release back to list
06.13.2012

NEW YORK CITY MAYOR AND PHILANTHROPIST MICHAEL BLOOMBERG DISCUSSES HIS MAYORS CHALLENGE INITIATIVE, THE IMPORTANCE BEHIND HIS PROPOSED SUGARY DRINK BAN AND HIS PLANS FOR THE FUTURE ON “CBS THIS MORNING”

 

BLOOMBERG TELLS CO-HOSTS CHARLIE ROSE AND ERICA HILL, “IF GOVERNMENT PURPOSE ISN’T TO IMPROVE THE HEALTH AND LONGEVITY OF ITS CITIZENS, I DON’T KNOW WHAT ITS PURPOSE IS”

New York City Mayor and philanthropist Michael Bloomberg discussed his newest initiative, Mayors Challenge, which is a competition to inspire American cities to generate innovative ideas that solve major challenges and improve city life. In addition, Mayor Bloomberg discussed the importance behind his proposed ban on sugary drinks exceeding 16 ounces and his plans for the future with co-hosts Charlie Rose and Erica Hill, live today, June 13, 2012, on CBS THIS MORNING on the CBS Television Network (7:00 AM – 9:00 AM).

Below are excerpts from the interview.

ROSE: What's the Mayors Challenge and why are you doing it?

BLOOMBERG: Federal and state government seems to be paralyzed, and they work at a policy level. Cities, who are all having economic problems, have to do things better. Cities are where mayors work day in and day out, and they know what works, what the people want. And so we're trying to find out what's the best idea, each mayor can have a different idea that may be transferrable to another city. We're all in this together. Hopefully with this prize people will focus on coming up with new, innovative ideas, that improve efficiency, improve the services, make government more responsive, and if the idea is the best, the city that wins will get 5 million dollars.

ROSE: If you’d look at what you might do after you leave this job, to take the kinds of things you have learned, and then apply them to cities around the world because the problems with cities around the world are the same.

BLOOMBERG: I'm not going to run any other cities, but I can help come up with ideas. Get those people who are much more creative than I, to express their ideas and show other people what they are and what might be applicable to them. I don't know what I'm going to do when I finish this job at the end of 2013, but I could do a lot worse than trying to help other cities.

 

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ROSE: You attract enormous attention with what you're trying to do in health. There was smoking, there was trans fat, now there is sugar and sugary drinks. What is this?

BLOOMBERG: If government purpose isn't to improve the health and longevity of its citizens, I don't know what its purpose is.

Click here to watch the video.

 

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Chris Licht is Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 

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Press Contact:   Whitney Kuhn      212-975-2856        KuhnW@cbsnews.com