CHRISTOPHER BURCH, ENTREPRENEUR, CO-FOUNDER OF TORY BURCH AND CEO AND FOUNDER OF C. WONDER, DISCUSSES THE TWO BRANDS AND THE DIFFERENCES BETWEEN THEM ON “CBS THIS MORNING”
BURCH TELLS CO-HOSTS GAYLE KING AND ERICA HILL, “IT CERTAINLY DOESN’T LOOK LIKE TORY’S BRAND”
Christopher Burch, entrepreneur, co-founder of Tory Burch and CEO and founder of his latest venture, C. Wonder, discussed the differences between the two brands with co-hosts Gayle King and Erica Hill, live today, June 28, 2012, on CBS THIS MORNING on the CBS Television Network (7:00 AM – 9:00 AM).
Below are excerpts from the interview.
KING: People could say, when they look at the C. Wonder brand, it looks like he’s ripping off Tory Burch. And to that you say?
BURCH: Well, in a way. You know, you have to understand, I started my first brand when I was right out of college by selling door-to-door at college campuses. So I’ve been in the business a long time.
KING: But, do you think that the two brands look similar because when I first looked at your line I did think it was Tory’s brand. Do you think they look similar?
BURCH: It certainly doesn’t look like Tory’s brand. It’s the association of the name gives some people that indication. I think the aesthetic is the same.
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KING: I’m fascinated by exes working together. How does it work? Is it a good working relationship between the two of you?
BURCH: Yes. This is really interesting though because there’s conflict with any relationship. There’s conflict in anything. I think Tory, and both of us, care. Our number one priority is how do our stores look and what are our customers getting.
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KING: I think you’re an interesting person because you’ve talked very candidly about ADD. That you have ADD. Do you think it has helped you in your career?
BURCH: I don’t think there’s anything better than growing up with ADD or ADHD. I was last in my last prep school class and last in my high school class. I think that kids that suffer when they’re younger, and that struggle, have a better appreciation for the world and life.
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Chris Licht is Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.
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