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07.16.2012

DEMOCRATIC STRATEGIST AND AUTHOR JAMES CARVILLE DISCUSSES CAMPAIGN ADVERTISEMENTS AND TACTICS ON “CBS THIS MORNING”

 

CARVILLE TELLS CO-HOST CHARLIE ROSE AND CBS NEWS CHIEF WHITE HOUSE CORRESPONDENT NORAH O’DONNELL, “MITT ROMNEY RAN THE SINGLE MOST DISINGENUOUS AD IN THE HISTORY OF PRESIDENTIAL POLITICS”  

Democratic strategist and author James Carville discussed campaign advertisements and tactics with co-host Charlie Rose and CBS News Chief White House Correspondent Norah O’Donnell, live today, July 16, 2012, on CBS THIS MORNING on the CBS Television Network (7:00 AM – 9:00 AM).

Below is an excerpt from the interview: 

O’DONNELL: The president told Charlie that he has run a slew of positive ads. That's true. They run about $25 million in positive ads. But, almost the rest of it has been negative ads, $60, $70 million dollars in negative ads.

CARVILLE: Right, so what? Mitt Romney ran the single most disingenuous ad in the history of presidential politics. The first ad he ran in the campaign on the airway he said Obama is saying if this election is about the economy we'll lose. What they did is took a snippet of him in 2008 and Obama says, 'John McCain says, if this election is about the economy, we'll lose.' Then they took the ad to Washington and were bragging that, hey, we made you show it. We don't care if it's true or not. By the way, Romney is a rich guy. He's not a sympathetic character in this. If he wants to answer it, he's got all his gazillionaire friends who are giving him money and he can do what he wants.

O'DONNELL: But how are negative ads about the middle class, to quote your own book, you acknowledge this is an effort to distract from the president's own record, which is 40 months of unemployment above 8%. The CBO last week said you'll have a trillion-dollar deficit for a fourth year in a row. The president would have a hard time running on his own record.

CARVILLE: I think because of people like Bain, it's been very difficult in this country. I think the president—

O'DONNELL: Bain's responsible for the economy?

CARVILLE: Sure. A lot of these companies come in, leverage up the debt, take the jobs overseas, take the profits and put it in Switzerland or Cayman. That's what Bain did. The people don't like that. That's not a good thing. Now, I think the president does have to talk about the middle class. I think you're starting to see that increasingly. I think he's going to talk about some of the things he does in the middle class.

Click here to watch the video.

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Chris Licht is Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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Press Contact:    Whitney Kuhn    212-975-2856   KuhnW@cbsnews.com