CBS OUTDOOR WINS BUS SHELTER CONTRACT WITH THE SAN MATEO COUNTY TRANSIT DISTRICT
New Business with SamTrans To Complement Existing Bus Advertising Contract
CBS Outdoor, a division of CBS Corporation (NYSE: CBS.A and CBS), has won an exclusive contract with the San Mateo County Transit District (SamTrans) for bus shelter advertising. The multi-million dollar agreement includes the construction of new bus shelters throughout the county and exclusive rights to advertising on those structures. The contract spans 15 years.
As part of the deal, CBS Outdoor will replace all of the existing 202 shelters over the next three years, many of which have reached the end of their useful life. The new shelters will be equipped with seats, interior lights and a place to post SamTrans information. CBS Outdoor will service and maintain the new shelters.
"We are extremely excited to have been selected by SamTrans to develop a shelter advertising program," said Larry Levine, President of CBS Outdoor's Displays Division. "The San Mateo market lacks traditional outdoor advertising media, and this program will complement our ongoing bus shelter programs in Marin and Contra Costa counties, and in the City of San Francisco."
This is the second contract that SamTrans has awarded to CBS Outdoor. In October, 2005 CBS Outdoor was selected by the transportation agency to continue its contract for all bus advertising services. Bus-side advertising has generated $11 million in revenue for San Mateo County over the last five years.
CBS Outdoor/ Viacom Outdoor International is the largest out-of-home media company in North America, and has a major presence across Europe in the United Kingdom, Ireland, France, Italy, the Netherlands and Spain. In 2005, Viacom Outdoor International acquired 70 percent of Magic Media, a Beijing-based company which operates media sales on high-profile, central bus routes in the Chinese capital -- the world's fastest growing region in terms of outdoor advertising revenue. With both traditional outdoor and transit properties, the division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets.
The division is part of the CBS Corporation (NYSE: CBS.A and CBS), a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and UPN), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), theme parks (Paramount Parks), digital media (CBS Digital Media Group and CSTV Networks) and consumer products (CBS Consumer Products). For more information, log on to www.cbscorporation.com.