VIACOM OUTDOOR WINS MEDIA CONTRACT IN DALLAS
Agreement Includes 150 Kiosks In High Traffic Walking Areas
Viacom Outdoor has won a multi-million dollar out-of-home media contract in Dallas consisting of kiosks in high traffic areas, the company announced today. The program, which will begin first quarter 2006, calls for the construction of 150 kiosks throughout the Dallas area, which will all include two advertising displays as well as a pedestrian map, which Viacom Outdoor will build and maintain.
“We are pleased to be working with the City of Dallas on this exciting program,” said Wally Kelly, Chairman and CEO, Viacom Outdoor. “The kiosks Viacom Outdoor will be adding to the metropolitan Dallas area will not only provide a great public service to the community in the form of maps and any other public service material, but they will also provide a great opportunity for advertisers looking to reach pedestrians in a high traffic walking area. Viacom Outdoor has had great success building relationships with cities and transportation agencies around the country, and we look forward to working with our new partners in Dallas on what is going to be a win-win situation for everyone.”
Specific terms of the agreement are not being disclosed, but the contract is a long-term agreement.
Viacom Outdoor is the world's largest out-of-home media company with a major North American presence throughout the United States, Canada and Mexico; and across Europe in the United Kingdom, Ireland, Finland, France, Italy, the Netherlands and Spain. With both traditional outdoor and transit properties, Viacom Outdoor gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets.