CBS OUTDOOR RENEWS CONTRACT WITH WASHINGTON AREA METROPOLITAN TRANSIT AUTHORITY
CBS Outdoor to Continue Handling All Metro Rail and Bus Advertising in D.C., One of Largest Transit Systems in Country
Renewal Comes on Heels of CBS Outdoor Reclaiming Lucrative New York City MTA Contract, also on More Favorable Terms
NEW YORK (June 7, 2010) - CBS Outdoor has renewed its contract with the Washington Area Metropolitan Transit Authority (WMATA), one of the nation's largest public transportation systems, as announced today by Wally Kelly, president and chief executive officer, CBS Outdoor. The new agreement includes Washington D.C. transit advertising on both bus and rail systems, totaling 86 metro stations, 1,200 rail cars and more than 1,300 buses. The renewal spans three years, with four single-year options. Additional terms of the contract are not being disclosed.
WMATA is the country's fourth-largest transit agency, carrying an estimated 1.2 million riders each day. CBS Outdoor's renewal with WAMTA comes on the heels of it winning back the lucrative bus and commuter rail contract with New York's MTA. Combined with its other transit relationships, including Los Angeles, Miami, Atlanta, and Cleveland, CBS Outdoor has become North America's largest transit advertising business.
"On the heels of CBS reclaiming the contract for New York City's bus and commuter rail systems, our deal with the WAMTA establishes CBS Outdoor as the leader in the transit business," said Kelly. "And like New York, this agreement was struck on more favorable terms for us and assures that both CBS and Washington D.C.'s MTA can capitalize on this dynamic market."
Continued Kelly: "We're committed to the public transportation business, and we're thrilled to be once again growing our footprint in this lucrative sector. Our agreements with both New York and Washington D.C. prove that no one has the history, experience or infrastructure that CBS Outdoor can offer to transit systems."
About CBS Outdoor
CBS Outdoor is one of the largest out-of-home media companies in the Americas (United States, Canada, Mexico and South America), and has a major presence across Europe in the United Kingdom, Ireland, France, Italy, the Netherlands, Spain and China. With both traditional outdoor and transit advertising properties, this division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets. For more information, visit www.cbsoutdoor.com.
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Jeremy Murphy (212) 975-4577 email@example.com