An experienced radio programmer, Mason returned to CBS RADIO in April 2007 after serving as an adviser and consultant to CBS and other domestic and international companies in the radio broadcasting industry for the five years prior. Before that, Mason was President of CBS RADIO from 1995-2002. As the executive responsible for operating the group’s then 184 stations in the largest markets across the United States, Mason successfully integrated the original CBS, Group W, Infinity Radio and American Radio Systems stations, among the most venerable radio broadcasting groups in the country, by merging operations, blending business styles and increasing profitability. Mason joined Westinghouse as President of Group W Radio in 1993.
Mason has initiated an aggressive growth strategy at CBS RADIO including the launch of new formats at dozens of stations across the country, the purchase of FM stations in New York and Washington, D.C., and creating CBS Sports Radio, a 24-hour, seven-day-a-week lineup of national programming from premier entities CBS RADIO and CBS Sports. Restoring WCBS-FM to its classic hits format was one of Mason’s first moves upon his return. The station is an undisputable ratings leader and consistently ranks among the most popular with listeners of all ages in New York.
Mason also has diversified the division’s portfolio with station formats that cater to a variety of male and female demographics, as well as myriad age groups from teens to young adults, and boomers. Top 40 stations have been launched in New York, Los Angeles, San Francisco, Boston, Detroit, Houston, and Phoenix; and the debut of sports programming on FM in New York, Philadelphia, Atlanta, Boston, Detroit, Washington, D.C., Dallas, Tampa, Baltimore, Pittsburgh and Cleveland is proving to be a successful business model for the future.
Under Mason’s leadership, CBS RADIO has also taken a number of steps to expand its digital presence, including building an online audio streaming platform, creating mobile applications that allow listeners to interact with CBS RADIO stations on the go, and expanding its use of online video to complement the division’s over–the-air programming.
A native of Louisville, Ky., Mason was graduated from Eastern Kentucky University with a degree in broadcasting, and was later presented with an honorary Doctorate of Humanities from that institution. In October 2010, Mason was graced with the Ralph Gabbard Distinguished Kentuckian Award in recognition of his achievements in broadcasting.
Mason serves as a member of the National Association of Broadcasters Executive Committee. The organization named him their 2012 National Radio Award winner for his outstanding leadership in the radio industry. He also serves as a member of the Board of the Academy of Country Music, as well as on the Board of Directors for The Broadcasters Foundation of America, which aims to improve the quality of life and maintain the personal dignity of men and women in the radio and television broadcast profession who find themselves in acute need.
In addition, Mason annually appears on Billboard’s Power 100 list, and has been chosen as Executive of the Year by Radio Ink. He is consistently among the top honorees on Radio Ink’s list of Most Powerful People in Radio, including presenting him with the No. 1 position in the years since he has returned to CBS RADIO.