CBS LOCAL DIGITAL MEDIA AND EXAMINER.COM FORM ORIGINAL CONTENT PARTNERSHIP
Editorial Teams Collaborate On Expansive Lifestyle Content For CBS Local Websites Across The Country
CBS Local Digital Media, a network of websites and mobile applications bringing together the most trusted brands in media with more than 33 million unique monthly visitors, today announced it has entered into a collaborative agreement with Examiner.com that tightly integrates both teams’ editorial staff to create original lifestyle content for local audiences.
Editorial pieces will be published on CBS’s locally targeted properties in more than two dozen major markets nationwide. Examiner.com is a leading online publisher featuring local expertise from over 85,000 contributors, known as Examiners.
Users will be able to experience exclusive editorial posts from in-market writers on select CBS Local websites beginning later this month. Stories written by Examiners will be rolled out to all 25 of CBS Local’s websites within the first quarter of 2012. Content will focus on “Best Of” guides and “Top Spots” lists covering a range of topics including arts and culture, shopping, food and drink, nightlife and music, as well as travel and outdoors.
“Over the course of the past 18 months we’ve built a platform that quickly garnered interest from millions of users searching for the best local news, information and entertainment,” said Ezra Kucharz, President, CBS Local Digital Media. “Taking our vision one step further by working with a stable of contributors with expertise in their field will greatly enhance the audience’s experience. This is not just about telling you where to go and what to see – it’s providing ‘insider access’ to a city you may be visiting or have lived your whole life that you can’t get anywhere else.”
Added Leonard Brody, President of Clarity Digital, the parent company of Examiner.com, “This partnership exemplifies our strength in producing high quality content at scale. We look forward to working with CBS to enhance and expand its lifestyle editorial to better engage with valuable local audiences. Examiner.com has the unique ability to mobilize our national base Examiners at a moment’s notice to produce the most engaging and relevant stories, articles and posts.”
CBS Local Digital Media websites serve as the go-to local resource for all owned and operated CBS Television and CBS RADIO stations. As trusted digital destinations and comprehensive market resources on relevant hometown information, news, entertainment and discussions, CBS Local websites provide local consumers with all of the most up-to-date and meaningful information on the top markets in America.
Examiner.com is an enterprise-quality publishing and community platform where independent, self-motivated contributors write on topics that matter to them and share content at scale for audiences around the world. A leading content provider with more than 17 million unique monthly visitors, Examiner.com offers high-quality, relevant content from 85,000 contributors. The Examiner.com team and review board curates a rich content library of 2.5 million articles, with 2,300 original pieces of content added every day. Examiner.com is a division of the Clarity Digital Group, LLC, wholly owned by The Anschutz Company, one of the largest sports and entertainment companies in the world.