David Berson was named President, CBS Sports in June 2013. He joined CBS Sports in January 2011 as Executive Vice President, CBS Sports and President, CBS Sports Network after 16 years at ESPN, where he began his career as an intern during college and later worked in various capacities in programming, affiliate sales and marketing and business development.
Berson helps oversee all aspects of CBS Sports’ day-to-day management across broadcast and cable, while continuing to lead CBS Sports Network, the Company’s fast-growing cable sports channel. In February 2014, Berson was an integral part of the Network’s negotiations with the NFL to secure the league’s new Thursday Night Football package for the 2014 season and subsequently launch the broadcast package in partnership with NFL Network, including several innovations. He is closely involved in managing relationships with all of CBS Sports’ partners, including the NFL, PGA Tour, The Masters, NCAA, Southeastern Conference and PGA of America. Berson has overseen numerous high-profile CBS Sports talent acquisitions such as Jim Rome, Doug Gottlieb and Allie LaForce, and actively helps manage talent deals and relationships. Under his leadership, CBS Sports has more closely aligned and integrated all of its assets, including the broadcast network, CBS Sports Network, CBSSports.com, CBS Sports Radio and SHOWTIME Sports.
Since joining CBS Sports, Berson has significantly grown CBS Sports Network across all fronts leading to record business results. The Network’s distribution has increased by more than 40 percent. Berson spearheaded CBS Sports Network’s rebrand (previously CBS College Sports Network) in February 2011 and significantly bolstered the Network’s programming, more than tripling the number of live hours, adding hundreds of live events and launching numerous shows, including: NFL MONDAY QB, the first NFL programming to be featured on the Network; THAT OTHER PREGAME SHOW (TOPS), a four-hour Sunday morning football pre-game show; as well as the news and commentary shows ROME and LEAD OFF; the BOOMER & CARTON SHOW, THE DOUG GOTTLIEB SHOW, and most recently the critically-acclaimed first-ever, nationally-televised, all-female weekly hour-long primetime sports show, WE NEED TO TALK. CBS Sports Network earned its first-ever Emmy Award in 2012.
He also added new programming for CBS Sports Network around CBS Sports’ major events including Super Bowl XLVII, the NCAA Final Four, Masters®, PGA Championship and U.S. Open Tennis Championships. In addition, Berson oversaw CBS Sports Network’s acquisition of long-term rights to televise BIG EAST basketball and American Athletic Conference football and basketball. Under Berson’s leadership, CBS Sports became the new exclusive television home of Professional Bull Riders (PBR) with a combined 100 hours of programming annually on CBS and CBS Sports Network. In February 2013, Berson was key in establishing “CBS Super Bowl Park at Jackson Square,” which was home to 15 different shows from nine CBS divisions across multiple platforms all week long leading up to Super Bowl XLVII in New Orleans, including CBS Sports Network’s first-ever Super Bowl programming.
Prior to joining CBS Sports, Berson co-ran ESPN's programming department and was responsible for programming strategy, scheduling, development and driving audience consumption for all of ESPN's domestic television networks and digital video media platforms. He also had responsibility for developing, launching and managing new businesses, including ESPNU and ESPN’s emerging high school sports business. Berson led the programming group through a dynamic period at ESPN and ABC, including the launch of numerous additional networks and multimedia products. Since 2001 when he took over responsibility for programming scheduling and strategy, ESPN networks set record audience levels each year and, in an era of rapid media industry change and proliferation of consumer entertainment options, ESPN ratings grew 34 percent.
In January 2006, The Sporting News listed Berson, then 33, on its annual list of "Young & Powerful." In 2007, 2008 and 2009, he was selected as a SportsBusiness Journal "Forty Under 40" recipient and named as a "Forty Under 40 Hall of Famer." In 2007 and 2008, he was listed on BusinessWeek's "The Power 100" ranking of the 100 most powerful people in sports. Berson is a member of the March Dimes Sports Luncheon committee and a board member on the UJA-Federation of New York Sports for Youth initiative.
He is a graduate of the University of Michigan.
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