Executives back to list
David Berson
President, CBS Sports

David Berson was named President, CBS Sports in June 2013.  He joined CBS Sports in January 2011 as Executive Vice President, CBS Sports and President, CBS Sports Network after 16 years at ESPN, where he began his career as an intern during college, and later worked in various capacities in programming, affiliate sales and marketing, and business development. 

 

Berson helps oversee all aspects of CBS Sports’ day-to-day management and also continues to lead CBS Sports Network, the Company’s fast-growing cable sports channel. In February 2016, Berson oversaw an unprecedented and year-long Corporation-wide coverage plan of Super Bowl 50, featuring shows from nine CBS divisions with week-long, around-the-clock coverage from San Francisco and the Bay Area, across multiple platforms including broadcast, cable and premium television, radio and digital. On February 7, 2016, CBS Sports’ broadcast of Super Bowl 50 between Denver and Carolina was watched in all-or-part by a record 167 million viewers, making it the most-watched single broadcast in television history by that measure. Berson also oversaw the launch of a comprehensive redesign of CBS Sports’ iconic logo and a new on-air graphics look for CBS Sports which debuted as part of the Network’s coverage of Super Bowl 50. And in April 2016, Berson was instrumental in the Network’s negotiations, in partnership with Turner Broadcasting, for an eight-year extension of its multimedia rights agreement for the NCAA Division I Men’s Basketball Championship through 2032.

 

In December 2011 Berson helped negotiate a new nine-year deal with the NFL to secure rights through the 2022 season. In February 2014 he was an integral part of the Network’s negotiations to acquire rights to the NFL’s new Thursday Night Football television package for the 2014 season, and has since extended the rights through the 2017 season. In February 2013, Berson also was instrumental in establishing “CBS Super Bowl Park at Jackson Square,” which was home to 15 different shows across the CBS Corporation leading up to Super Bowl XLVII in New Orleans, including CBS Sports Network’s first-ever Super Bowl programming.

 

Berson also helped negotiate a multi-media agreement with the PGA in September 2011 to extend CBS Sports’ broadcast rights through 2021 and remain the TOUR’s lead broadcast partner, as well as extending broadcast rights to the PGA Championship through 2019.

 

He has also been actively involved in numerous on-air talent negotiations, bringing on popular sports personalities including Tony Gonzalez, Rick Neuheisel, Dottie Pepper, Jim Rome, Bart Scott, Allie LaForce and Trent Green, among others, to the CBS Sports family.

 

Since joining CBS Sports, Berson has significantly grown CBS Sports Network across all fronts leading to record business results.  Under his leadership, the Network has increased its distribution by more than 35 percent and has fully integrated with CBS Sports and its assets, including CBSSports.com, CBS Sports Radio and SHOWTIME Sports.  Berson spearheaded CBS Sports Network’s rebrand (previously CBS College Sports Network) in February 2011 and significantly bolstered the Network’s programming, more than doubling the number of live hours, adding hundreds of live events and launching numerous shows including: NFL MONDAY QB, the first NFL programming to be featured on the Network; THAT OTHER PREGAME SHOW (TOPS), a four-hour Sunday morning football pre-game show; as well as the news and commentary show, TIME TO SCHEIN; the BOOMER & CARTON SHOW;  THE DOUG GOTTLIEB SHOW; and the first-ever, nationally-televised, all-female weekly hour-long primetime sports show, WE NEED TO TALK.  

 

He also added new programming for CBS Sports Network around CBS Sports’ major events including Super Bowls, the NCAA Final Four, Masters®, PGA Championship and U.S. Open Tennis Championships.  In addition, Berson oversaw CBS Sports Network’s acquisition of long-term rights to televise BIG EAST basketball, American Athletic Conference football and basketball and Mid-American Conference football and basketball, as well as the renewal of a long-term rights deal for ARMY football. Under Berson’s leadership CBS Sports Network officially became the new television home of Professional Bull Riders (PBR), and earned its first-ever Emmy Award in 2012. 

 

Prior to joining CBS Sports, Berson co-ran ESPN's programming department and was responsible for programming strategy, scheduling, development and driving audience consumption for all of ESPN's domestic television networks and digital video media platforms.  Berson led the programming group through a dynamic period at ESPN and ABC Sports, including the launch of numerous additional networks and multimedia products.  Since 2001 when he took over responsibility for programming scheduling and strategy, ESPN networks set record audience levels each year and, in an era of rapid media industry change and proliferation of consumer entertainment options, ESPN ratings grew 34 percent.

 

In January 2006, The Sporting News listed Berson, then 33, on its annual list of "Young & Powerful."  In 2007, 2008 and 2009, he was selected as a SportsBusiness Journal "Forty Under 40" recipient and named as a "Forty Under 40 Hall of Famer."  In 2007 and 2008, he was listed on BusinessWeek's "The Power 100" ranking of the 100 most powerful people in sports.

 

Berson is a member of the March of Dimes Sports Luncheon committee and an executive committee member on the UJA-Federation of New York Sports for Youth initiative.

 

He is a graduate of the University of Michigan.

 

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