Release

DUKE-NORTH CAROLINA RATES HIGHEST SINCE 2005

CBS Sports' college basketball national coverage of No. 2-ranked North Carolina's win over No. 7-ranked Duke on Sunday, March 8 earned an average overnight household rating/share of 3.4/7, up 183% from the comparable window in 2008, which earned a 1.2/2 for coverage of Purdue-Michigan, in the metered markets.

 

Yesterday's 3.4/7 was the highest rating for a regular-season NCAA basketball game on CBS since a 3.9/8 for No. 6-ranked Duke vs. No. 2-ranked North Carolina on March 6, 2005. 

 

* * * * *

 

CBS Sports Contact:    Jen Sabatelle    212/975-4120 jsabatelle@cbs.com