Full Featured Experience for iPhone and iPod touch Delivers Live Video of the 2009 NCAA Division I Men's Basketball Championship

FORT LAUDERDALE, FL - March 12, 2009 - CBSSports.com, in partnership with CBS Sports and the NCAA, announced today they have launched an NCAA March Madness on Demand application for the iPhone and iPod touch that will provide fans live streaming video and audio from the 2009 NCAA Division I Men's Basketball Championship, beginning Thursday, March 19 and continuing all the way through the Men's Final Four® from Detroit, MI. 

Developed by CBS Sports Mobile with partner MobiTV, the application uses MobiTV's streaming technology to deliver live video over a Wi-Fi connection. The NCAA March Madness on Demand iPhone and iPod touch application will provide live video of all 63 games from the first round of the tournament through the semifinal and final games of the Men's Final Four, as well as access to tournament brackets updated in real-time with up-to-the minute scores, and the ability to click directly from brackets into live video. It will also provide exclusive CBSSports.com Edge Matchup game previews, including team breakdowns and matchup comparisons to prepare fans for each step on the Road to the Final Four®.

During live game action, NCAA March Madness on Demand application users can access in-game box scores and player stats - even as an overlay on top of the video. Following each game, they can also view a full tournament scoreboard, including game recaps, player and team stats and video highlights of every tournament game. All games from the Final Four will also be available for $1.99 each on Apple's iTunes Store the day after they are completed.

The NCAA March Madness on Demand application is now available for $4.99 from Apple's App Store on iPhone and iPod touch or at http://www.cbspressexpress.com/siteadmin/actions/www.itunes.com/appstore/ <http://store.apple.com/us> .

The NCAA March Madness on Demand application is the latest in a series of applications that CBS has made available for iPhone and iPod touch users. The recently launched TV.com app along with the CBS EyeMobile and Last.FM applications allow iPhone and iPod touch users to access some of the world's best content. All CBS applications are available from the Apple App Store. 

NCAA March Madness on Demand (MMOD) is the Emmy award-winning video player that provides live streaming video and audio of the NCAA Division I Men's Basketball Championship. Since its inception in 2003, MMOD traditionally provided live video of the first 56 games, starting with the first round, of the NCAA Division I Men's Basketball Championship as they were broadcast by CBS Sports, with local broadcasts being subject to blackouts. Beginning in 2008, MMOD started showing all 63 games, from the first round of the tournament through the semifinal and final games of the Men's Final Four making it the only major sporting event that is broadcast live and in its entirety for free on the Internet.

NCAA March Madness on Demand's standard video player will launch on March 10 with historical highlights from past NCAA tournaments and be available at NCAA.com (ncaa.com/mmod <http://mmod.ncaa.com/> ) as well as via NCAA March Madness on Demand links on CBSSports.com.

links to images:

http://images.cbssports.com/images/info/ir/2009/mmodappvideo.jpg  

http://images.cbssports.com/images/info/ir/2009/mmodappgames.jpg    

http://images.cbssports.com/images/info/ir/2009/mmodappbracket.jpg   

http://images.cbssports.com/images/info/ir/2009/2009mmodlogo.jpg 

For full history and facts on NCAA March Madness on Demand - click here:

http://www.cbssports.com/info/about/press/2009/mmodhistory09

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Press Contacts:

Alex Riethmiller            954.489.4235             ariethmiller@cbs.com

Sarah Cain                   415.344.2218              sarah.cain@cnet.com