CBS SPORTS TO BROADCAST DUKE VS. NORTH CAROLINA IN PRIME TIME ON SATURDAY, MARCH 5, 2011
CBS Sports, college basketball's leading network broadcaster, has announced that the Duke at North Carolina game will be broadcast in prime time on Saturday, March 5, 2011 (8:00 PM, ET). This marks the first time that the Duke-North Carolina rivalry will air in prime time on network television.
"Duke-North Carolina is one of the most intense rivalries in all of sports," said Mike Aresco, Executive Vice President, Programming, CBS Sports. "A primetime telecast on CBS Sports will generate enormous interest across the nation as the 'Road to the Final Four®' heats up."
The Duke-North Carolina game highlights CBS Sports' 30th consecutive season broadcasting college basketball. The entire 2010-11 schedule will be released later this year.
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CBS Sports Contact: Jen Sabatelle (212) 975-4120 firstname.lastname@example.org