“SEC ON CBS” SCORES HIGHEST RATING OF ANY COLLEGE FOOTBALL TELEVISION PACKAGE FOR FOURTH CONSECUTIVE YEAR
COVERAGE OF 2012 SEC CHAMPIONSHIP GAME DELIVERS HIGHEST-RATED AND MOST-WATCHED COLLEGE FOOTBALL GAME OF 2012 REGULAR-SEASON
CBS Sports’ national coverage of the SEC ON CBS for the 2012 season is the highest-rated regular season college football package on any network for the fourth consecutive season, averaging a preliminary national household rating/share of 3.9/9.
The SEC ON CBS season average of a 3.9/9 topped second-place ABC’s season average of 3.2/7 for college football.
CBS Sports’ coverage of the SEC ON CBS was highlighted by three of the top five highest-rated and most-watched college football telecasts of the 2012 season:
#1: # 2-ranked Alabama beating # 3-ranked Georgia (9.8/20; 16.2 million viewers; 12/1/12)
#3: # 1-ranked Alabama beating # 5-ranked LSU (6.8/12; 11.4 million viewers; 11/3/12)
#4: # 15-ranked Texas A&M beating #1-ranked Alabama (6.1/13; 9.6 million viewers; 11/10/12).
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CBS Sports’ national coverage of the SEC Championship game on Saturday, Dec. 1 (4:00-8:00 PM, ET), which saw Alabama defeat Georgia, 32-28, delivered a 9.8/20 preliminary national average household rating/share, up 34% from last year (7.3/15; LSU-Georgia).
The 9.8/20 for Alabama-Georgia is the highest rating for a college football game during the 2012 regular season (Notre Dame at USC – 9.4/16; 11/24/12; ABC).
The 2012 SEC Championship averaged 16.2 million viewers, also making it the most-watched college football game of the 2012 regular season (Notre Dame at USC; 16.1 million; 11/24/12; ABC).
The Alabama-Georgia game rating peaked at 12.6/23 and 21.8 million viewers from 7:30-8:00 PM, ET.
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Dan Sabreen, 212-975-5936, firstname.lastname@example.org