Telecom Italia is the first to bring the major Hollywood studio’s channel to Italy
Los Angeles, CA May 22, 2012 - CBS Studios International and Telecom Italia today announced a non-exclusive licensing agreement that will allow subscribers to instantly stream CBS content in Italy on its Cubovision platform. The new on-demand service, called CBS, is the first branded subscription channel from this major Hollywood studio in the Italian market.
Launching 22 May on Cubovision, Telecom Italia’s broadband subscription on-demand service, subscribers will be able to stream early seasons of CBS's popular television shows like “NCIS,” “Dexter,” “Nurse Jackie,” and “90210” as well as full seasons of classics such as "Star Trek: Enterprise" and “Twin Peaks.”
Armando Nuñez, President, CBS Studios International: “Best-in-class programming from divisions across the CBS Corporation make this branded, on-demand service possible. We're excited join forces with Telecom Italia to provide Italian audiences with premium U.S. content whenever and wherever they want to watch it."
“With its launch in Italy, Cubovision is focused on adding significant quality to the entertainment choices available to Italian consumers, while providing a valuable new channel, increased consumer reach, adding “value creation” to the entire offer of TV programming from Telecom Italia” said Paolo d’Andrea, Head of Innovative VAS, Telecom Italia. “The partnership with CBS Studios International is significant and allows Telecom Italia to be the first to bring the major Hollywood studio’s branded channel in Italy, and we are excited to offer these popular programs to Italian entertainment fans anytime and anywhere.”
Cubovision is Telecom Italia’s brand for a multi-device home entertainment environment. The Cubovision experience is available through a custom Telecom Italia device – which has been the first-in-market to embody a complete multimedia experience. Thanks to its advanced technical features the service is available on an increasing number of Consumer Electronic devices including digital TVs and Smart TV, DTT decoders, gaming consoles, PCs and mobile devices, with a focus on smartphones and tablets.
This multi-device approach will leverage the growth of connected devices, providing a new value proposition for ADSL broadband adoption, including options for customers who aren’t PC-oriented.
About CBS Studios International
CBS Studios International is the leading supplier of programming to the international television marketplace, licensing to over 200 markets and in more than 30 languages across multiple media platforms. CBS Studios International also exports a diverse line-up of formats for local production around the world and participates in international channel ventures. The division distributes content from CBS Television Studios, CBS Television Distribution, Showtime, CBS News, CBS Films and a library of more than 70,000 hours of programming. CBS Studios International is a division of CBS Corporation.
About Telecom Italia Group
Telecom Italia offers technological infrastructures and platforms in which voice and data are converted into advanced telecommunications services - as well as the latest ICT and Media solutions. These tools cater for the Group's as well as the country's growth.Telecom Italia, TIM, Virgilio, La7 and MTV Italia, Olivetti are the Group’s main brands, symbols familiar to consumers and a guarantee of reliability and skill.
Being close to customers and technological innovation are the hallmarks of the Group, caracterized by a streamlined organization that focuses on the quality of service, simple offers, attention to contact with customers and constant research activities in TILab laboratories.
In addition to its domestic leading position, the Group has a significant presence in Latin America, Brazil and Argentina.
CBS Studios International
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