CBS STUDIOS INTERNATIONAL ANNOUNCES GROWING SALES FOR THE SHOWTIME SERIES "THE BORGIAS"
LOS ANGELES, CA / CANNES, FRANCE - April 5, 2011 - CBS Studios International has concluded licensing agreements for the critically acclaimed Showtime® series THE BORGIAS across Europe, Asia, Latin America, the Middle East and Africa.
THE BORGIAS, starring Jeremy Irons as Pope Alexander VI, opened in the United States to strong ratings on Showtime this past weekend, delivering the network's biggest audience for a freshman drama series premiere in seven years.
Recent international sales for THE BORGIAS include deals in Germany, Greece, Israel, Italy, Korea, Turkey, and pan region agreements throughout Africa, Eastern Europe, Latin America and the Middle East. This builds on previous announced deals with Sky Atlantic in the United Kingdom and Ireland, and with Telecinco in Spain.
"This is a series tailor-made for the international market," said Armando Nuñez, President, CBS Studios International. "From the subject matter to the production values to the star power, THE BORGIAS is a project that stood out from the beginning and the sales momentum soon followed. Showtime's reputation for premium, high quality, original programming is growing around the world and this project clearly lived up to that billing."
THE BORGIAS stars Oscar®-winning actor Jeremy Irons as Rodrigo Borgia, the cunning, manipulative patriarch of The Borgia family who builds an empire and orchestrates a relentless reign of power and flamboyant cruelty. The series begins as Rodrigo (Irons), bribes, buys and muscles his way into the papacy becoming Pope Alexander VI. The series is set in one of the most significant periods in history: the Western Renaissance and the discovery of the New World. Contemporaries of Da Vinci, Michelangelo and the Medicis, the Borgias were controversial and heretical, not so much for performing acts unheard of in their time, but for being better at it than their enemies. Along the way, the family commits virtually every sin in the book and invented more than a few of their own. Academy Award®-winning director Neil Jordan (The Crying Game) serves as creator, executive producer and writer of all nine episodes, in addition to directing the first two episodes.
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