PRIME TV AND CBS STUDIOS INTERNATIONAL CONCLUDE NEW DEAL
Prime TV is delighted to announce a studio volume deal with CBS Studios International.
The multi-year deal gives Prime exclusive free-to-air broadcasting rights in New Zealand to a broad range of new series that the Hollywood studio produces from the start of the new U.S. television season in the fall of 2012.
Karen Bieleski, Head of Prime TV, said the volume licensing deal is Prime’s first and represents a very exciting opportunity for the channel.
“Prime has been the only channel in New Zealand without a major studio supply deal and our agreement with CBS Studios International will enhance our current schedule in both primetime and off-peak, allowing us to offer a far greater variety of quality daytime content including talk shows, entertainment news and factual programming,” she said.
“The addition of top quality American network programmes such as Elementary and Vegas will add enormous value to our existing line-up alongside viewer favorites such as Downton Abbey, Doctor Who, Midsomer Murders, Top Gear and True Blood,” she added.
Armando Nuñez, President, CBS Studios International: “We are very pleased to be the first major Hollywood studio to partner with Prime. This volume deal provides audiences in New Zealand with a wide range of CBS’s world-class programming and further positions us as a leading U.S. content supplier in the region.”
Ms. Bieleski said the CBS Studios International deal represents a significant commitment to Prime’s future.
“This is a turning point for Prime TV. Over the past six years we have worked hard to rebuild the channel’s financial structure and we are thrilled that we are now further enhancing our commitment to quality free-to-air television in New Zealand with our agreement with CBS Studios International,” she said.
For further information please contact:
Lisa Franklin, Head of Publicity, Prime TV
Tel: +64 (0) 9 979 5761 Mob: +64 (0) 21 337 382 Email: firstname.lastname@example.org
Jennifer Weingroff, VP Communications, CBS Studios International
Tel: + 1 323 575 5460 Email: email@example.com
About CBS Studios International
CBS Studios International is the leading supplier of programming to the international television marketplace, licensing to more than 200 markets and in more than 30 languages across multiple media platforms. CBS Studios International also exports a diverse line-up of formats for local production around the world and participates in international channel ventures. The division distributes content from CBS Television Studios, CBS Television Distribution, Showtime, CBS News, CBS Films and a library of more than 70,000 hours of programming. CBS Studios International is a division of CBS Corporation.
PRIME is a national, free-to-air network, which began broadcasting in New Zealand on 30th August 1998. Some of the channels most popular shows include PRIME NEWS – FIRST AT 5.30, Top Gear, Downton Abbey, Old Tricks, The Crowd Goes Wild, Doctor Who, Man vs Wild and Midsomer Murders. It is also the home of critically acclaimed series True Blood. PRIME reaches more than 91% of NZ homes and is fully owned by SKY Network Television. PRIME is currently available to New Zealand consumers on four broadcast platforms: analogue terrestrial with 91.3% coverage; SKY Digital with 100% coverage; Freeview terrestrial with 75% coverage and Freeview satellite with 100% coverage. For further information, please visit PRIME’s website at www.primetv.co.nz.