Through the participation of four of its owned television stations, CBS will join a number of leading broadcasters in two mobile broadcast television initiatives, both of which are working to bring live broadcast television, including local and national news, sports and entertainment programming, to portable devices capable of receiving mobile television over the air broadcasts.
KTVT (CBS 11, Dallas), WFOR (CBS 4, Miami) and KCAL (independent, Los Angeles) will participate in the Dyle™ mobile TV service. Dyle is operated by Mobile Content Venture (MCV), a joint venture of 12 major broadcast groups including Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc. and Raycom Media, all of which are part of an independent entity known as Pearl, LLC as well as Fox, ION Television and NBC. Dyle™ mobile TV is the consumer-facing brand launched by MCV to deliver live mobile television content to mobile devices.
KSTW (The CW 11, Seattle) will join the Mobile500 Alliance, which currently has 50 member broadcasting companies that hold licenses to 437 television stations. Groups represented include: Capitol Broadcasting, Fisher Communications, Hubbard Broadcasting, Lin Television and Sinclair Broadcasting to name a few. The Mobile500 Alliance stations reach 94% of U.S. TV households.
“The advent of digital television has been great for viewers and we are pleased to support these initiatives with the hope that they will help us to do an even better job of serving our audience through the delivery of our broadcasts to mobile devices,” said Peter Dunn, President, CBS Television Stations.
“Given CBS’s leadership in advocating for broadcast network television, we are pleased to support these ventures, both of which are led in large part by our affiliate partners,” said Diana Wilkin, President, CBS Affiliate Relations.
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