SUSAN ADAMS LOYD NAMED VICE PRESIDENT/ GENERAL MANAGER OF CBS’s WCCO-TV MINNEAPOLIS
Veteran Television Executive To Oversee All Operations in the Twin Cities’ Leading Local Station
Susan Adams Loyd has been named Vice President and General Manager of WCCO-TV Minneapolis, the market’s leading television station, it was announced today by Tom Kane, President and Chief Executive Officer, CBS Television Stations. Loyd, most recently VP/GM of Clear Channel Television’s Jacksonville, Fla. duopoly (WTEV CBS 47 and WAWS FOX 30), succeeds Ed Piette, who was recently named President and General Manager of CBS’s New England triopoly (Boston’s WBZ and WSBK in Boston and Providence, R.I.’s WLWC). In this new role, Loyd will oversee all operations at WCCO.
“Susan is a very skilled and strategic local television executive who has run Clear Channel’s Jacksonville duopoly for more than six years,” said Kane. “She was instrumental in WTEV’s switch to CBS, and has achieved tremendous growth in the market. Ed Piette left some very big shoes to fill but I think Susan has what it takes to continue the unbelievable momentum WCCO has achieved in Minneapolis. She knows the market as well as anyone, having grown-up there and spending nine years as the director of programming and research at KARE. We know she’s going to do a great job for us and we welcome her to our group.”
“This is a fantastic opportunity to lead a station with such great history in Minneapolis and the broadcasting community at large,” said Loyd. “And the recent growth it has achieved under Ed Piette is spectacular. I’ve spent almost a decade directly competing against WCCO, and I know it to be a first rate operation with tremendously talented and capable employees. I’m eager to get to work and continue its fantastic growth pattern.”
Loyd was most recently VP/GM of Jacksonville’s WTEV CBS 47 and WAWS FOX 30, a position she held since January 2000. During this time Loyd helped to consolidate these stations’ operations with seven Clear Channel radio stations and the company’s outdoor billboard plant into one massive facility. Additionally, she successfully led the transition of WTEV to a CBS affiliate, previously associated with the UPN network. In December 2003, Loyd was named Clear Channel’s Television Executive of the Year. Prior to Clear Channel, Loyd worked several years for Cox Broadcasting in Orlando, Fla, as the Director of Programming & Broadcast Services at WFTV (ABC) & WRDQ (Independent), and for nine years at KARE (NBC), Gannett Broadcasting, Minneapolis as Director of Programming & Research, among other positions. Her television management career in programming, promotion and production spans almost thirty years.
Loyd earned her Master of Arts Degree-Speech Communications from Minnesota State University, Mankato, Minnesota, in March of 1991. She also has a Bachelor of Arts degree-Speech Communications from the University of Minnesota, 1981.
She is married to Rick, and has two children, Adam and Julia.
The CBS Television Stations division is one of the largest network-owned station groups, consisting of 21 CBS stations, 15 UPN, one WB and two stations not affiliated with major networks.