CBS OWNED STATIONS TO SPONSOR NATIONAL KARAOKE PROMOTION SURROUNDING "HOW I MET YOUR MOTHER"
CONTEST TO VISIT NINE CBS OWNED MARKETS
MARKET WINNERS TO BE FLOWN TO LOS ANGELES FOR FINAL MATCH UP, WITH ULTIMATE VICTOR GETTING A WALK-ON ROLE ON THE HIT CBS COMEDY
CBS Television Stations announced today the launch of a cross-country karaoke contest tied to the hit CBS comedy HOW I MET YOUR MOTHER. Throughout September, the station group is sponsoring karaoke contests at venues in nine major markets across the U.S., with each local winner being flown to Los Angeles for a final match-up. The winner of that contest will receive a walk-on role on the hit CBS comedy. Each market event will include local sponsorship.
"This promotion is the perfect marriage between a young, popular sitcom and an interactive experience that has become extremely popular with this audience," said Julio Marenghi, President, Sales, CBS Television Stations. "We think this cross-country karaoke contest is a great way to promote ‘How I Met Your Mother' while inviting its fans to be a part of the show, and it also presents a great opportunity for local sponsors seeking new and exciting ways to reach viewers. We look forward to doing more events like this in the future."
The contest will be promoted in each market with on-air promos and on each participating station's website. Twenty contestants in each market will be chosen at random, and a panel of celebrity judges will determine which lucky winner goes to the next level - the final match-up in Los Angeles with the winners from all the other markets. Cast members from the series will then help choose the winner. Viewers can also go online to each participating station's website to see the local winners' performances and choose their favorite.
Below are dates and local sponsoring station.
Green Bay (WFRV) - Sept. 13
Salt Lake City (KUTV) -- Sept. 15
Los Angeles (KCBS) - Sept. 16
San Francisco (KPIX) - Sept 16
Miami (WFOR) - Sept. 21
Austin (KEYE) - Sept. 26
Pittsburgh (KDKA) - Sept. 27
Sacramento (KOVR) - Sept. 28
Denver (KCNC) - Sept 29
CBS Television Stations, a division of CBS Corporation, consists of 39 stations, including 21 CBS, 11 The CW, three MyNetworkTV and four independent stations not affiliated with major networks