CBS Press Express - CBS Entertainment

CBS SPORTS' COVERAGE OF SUPER BOWL XLIV IS MOST-WATCHED PROGRAM IN TELEVISION HISTORY

AVERAGE OF 106.5 MILLION WATCH NEW ORLEANS WIN SUPER BOWL XLIV AS GAME TOPS "M*A*S*H" FINALE IN 1983. Network Garners Fast National Household Rating/Share of 45.0/68 -- Highest in 14 Years. CBS Sports' coverage of Super Bowl XLIV, featuring the NEW ORLEANS SAINTS' 31-17 win over the INDIANAPOLIS COLTS on Sunday, Feb 7 (6:31-9:50 PM, ET), was watched by a Nielsen estimated average of 106.5 million viewers, making it the most-watched program in television history, eclipsing the finale of M*A*S*H in 1983 (106 million).

Read More