Ads Roll Out Online and in National Media Promoting CBS Interactive's Unique Position Delivering So Many #1 Brands, Including CNET.com, CBSSports.com, GameSpot.com and CBS.com

 

SAN FRANCISCO, October 12 - CBS Interactive today announced it is launching an industry advertising campaign that spans online and national print media. The campaign, titled "ONLY CBS INTERACTIVE," promotes its unique position as the only Internet property to have multiple number one brands in their categories, as well as its position as a top 10 Internet Property Worldwide.

 

The campaign builds on the "ONLY CBS" campaign from last spring, which touted CBS as the only network up in every key demo.  The ONLY CBS INTERACTIVE campaign communicates the company's unique position in offering the best brands the internet has to offer.  From tech to sports to entertainment to games, CBS Interactive offers leading brands in every category, making CBS the only media company that offers marketers access to the best audiences on air and online.

 

CBS Interactive's leading brands include CNET, the number one tech media site; CBSSports.com, the number one sports site in time spent; GameSpot, the number one gaming information Web site; and CBS.com, the Number One TV Network Web site.  Additional CBS Interactive properties include BNET, MoneyWatch, CBSNews.com, TV.com, TheInsider, Last.fm, CHOW and ZDNet.

 

The campaign begins today with ads running in industry trade publications including AdvertisingAge, MediaBistro, and MediaPost among others.  The campaign also expands this week with spots running across a wide range of CBS Interactive sites, including CNET.com, BNET.com, CBS MoneyWatch.com, Last.fm and CBSSports.com.

 

"The ‘Only CBS Interactive' campaign communicates our leadership in digital media just as the original ‘Only CBS' campaign communicated the company's leadership in network television," said Neil Ashe, President, CBS Interactive.  "Our sites are growing, we continue to innovate, and as marketers start to think about where to spend their next marketing dollar, CBS Interactive should be at the top of their list." 

 

 

CBS Interactive is currently the 9th largest Internet property worldwide, reaching nearly 200 million people a month, according to comScore MediaMetrix (August data).  Its leading properties continue to grow aggressively year over year.   CNET recently reported 27% growth in unique users, GameSpot increased unique users by 13%, Last.fm grew unique users 52%, TheInsider.com grew 473%, and Chow grew unique users 45%.

  

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment.  With more than 200 million people visiting its properties each month, it is the 9th largest Web property globally. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET and Last.fm, span popular categories like technology, entertainment, sports, news and business.

  

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CBS College Sports Network), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to http://www.cbscorporation.com/.

 

 

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Press Contacts:

Sarah Cain                   415-344-2218             sarah.cain@cbs.com