Release
SHOWTIME HOUSE 2010 MARRIES HIGH DESIGN WITH CUTTING-EDGE TECHNOLOGY
FOR IMMEDIATE RELEASE
New York, NYShowtime House. Located in Midtown Manhattan's Cassa Hotel and Residences, this year's showhome will marry high design with new technologies in the top three penthouses of the 48 story building. The Showtime House will debut September 7 and will be open through the end of October for private events and public tours.
Dexter™, Nurse Jackie, Weeds, United States of Tara, The Big C, The Borgias and Californication. tFor full details on the Showtime House, its designers and sponsors, videos and more, go to www.showtimehouse.com.
Showtime brand," said Len Fogge, Executive Vice President, Creative, Marketing, Research and Digital Media, Showtime Networks Inc.
Jeff Andrews of Jeff Andrews-Design, Space 4 Architecture, Robert Bristow and Pilar Proffitt of POESIS, Keith Baltimore of the Baltimore Design Group, Marc Thorpe of Third Eye Studios and David Schwarz of HUSH Studios, John Loecke and Jason Oliver Nixon of John Loecke, Inc., Gregory Okshteyn of Studios GO, Katie Lydon Interiors, Brooks Atwood of POD Design + Media with Perlin Studios, Stephen Chung/architect and Matthias Altwicker/AB Architekten, Laura Bohn Design Associates, Eric Chan, Bradley Price and Jeff Miller of ECCO Design, BG Studio International Inc. and Bruce Mau Design. Each designer has been tasked to design a room inspired by one of the Showtime series. Their work will be filmed as part of a special half-hour show produced by and aired on SHOWTIME.
TJohn Loecke and Jason Oliver Nixon are collaborating with HP to create out-of-the-box technology-meets-design bespoke elements including: Weeds-inspired wall designs created with revolutionary HP Wallskins technology, custom lampshades printed with HP Latex Technology, and innovative multimedia installations that employ an HP TouchSmart PC.
Jeff Andrews (decorator to Dexter executive producer and star Michael C. Hall) integrates state-of-the-art LG Electronics technology into his Dexter "refuge" by using an HD video projector to create an atmospheric experience. The room also features an ultra-slim LED HDTV with wireless Blu-ray Disc playback and LG's innovative, "Art Cool" air conditioner to frame a stylized photo from the Dexter series.
United States of Tara.
The Showtime House media partners include Wired magazine, CNET, The New Yorker, and Lonny magazine. The partners will extend their support and expertise to the designers by providing print, online, and event exposure. Participating sponsors who are providing product to the showhome include Cassa Hotel and Residences, Brizo, Dyson, HP, IDS Audio/Video Technologies, Johnnie Walker, Karastan, Ketel One, LG, Lutron, Optoma, PANTONE Paints by Fine Paints of Europe, Sonos, Swarovski and Toshiba.
About Showtime Networks Inc.:
Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, as well as the multiplex channels SHOWTIME 2™, SHOWTIME® SHOWCASE, SHOWTIME EXTREME®, SHOWTIME BEYOND®, SHOWTIME NEXT®, SHOWTIME WOMEN®, SHOWTIME FAMILY ZONE® and THE MOVIE CHANNEL™ XTRA. SNI also offers SHOWTIME HD™, SHOWTIME 2 HD™, THE MOVIE CHANNEL HD™, SHOWTIME ON DEMAND®, THE MOVIE CHANNEL ON DEMAND™ and FLIX ON DEMAND®. SNI also manages Smithsonian Networks™, a joint venture between SNI and the Smithsonian Institution which recently launched SMITHSONIAN CHANNEL™. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV®.
About Cassa Hotel and Residences
Cassa Hotel and Residences makes an identifiable mark in the New York City skyline with its elegant proportions, rising as an obelisk among its traditional neighbors. Envisioned by Solly Assa of Assa Properties, the project was conceived by Enrique Norten of TEN Arquitectos and CetraRuddy. www.cassahotelny.com
About Harlem Children's Zone
Founded in 1970, Harlem Children's Zone® is a renowned, community-based not-for-profit that offers education, social-service and community-building services in Central Harlem. The organization has created a network of programs for children from birth through college, serving over 8,000 at-risk youth within its 97-block zone. HCZ operates two public charter schools, as well as several after-school and pre-school programs. With documented results, HCZ is serving as a model for tackling poverty nationwide. www.hcz.org
###
CONTACT:
Johanna Fuentes
212-708-1590
Cheminne Taylor-Smith
336-509-8293
