Release
SHOWTIME LAUNCHES FIRST EVER PREVIEW APP GIVING NON-SUBSCRIBERS ACCESS
Showtime with a click of the remote. The SHOWTIME Preview Application is available now nationwide to all customers of Verizon FiOS TV. Transforming the way premium channels are marketed and sold, the Showtime Preview Application, a television first, will allow viewers to sample on-demand free episodes of the network's series, learn more about SHOWTIME Sports programming and movies, and is enabled for remote control subscription ordering in real-time.
Showtime Preview App, we've created an effective way of marketing our content to nationwide consumers, giving them a convenient method for sampling our programming, while streamlining the ordering process, increasing subscribers and reducing call center costs for operators," said Len Fogge, Executive Vice President, Creative, Marketing, Research and Digital Media, Showtime Networks Inc.
Showtime Preview Application. Using their remote, non-subscribers can watch free sample episodes of the network's critically-acclaimed hit series, learn more about SHOWTIME program offerings, and click through user specific pricing information. When they are ready, upgrading is just a click away and their subscription order is processed in real time.
Showtime Sports Interactive TV application. Versions of the Showtime Preview Application are also currently available to Dish Network and Time Warner Oceanic customers.
