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Alicom Licensing, FremantleMedia Enterprises, LDI,
 Rubicon Group Holding Limited, CPLG and Kidz Entertainment/EEMC Announced to Secure Licensing Deals With Extensive TV Portfolio

NEW YORK - January 29, 2009 -- CBS Consumer Products (CBS), a division of CBS Entertainment, has appointed four new international licensing agents to build upon their merchandising programs in Scandinavia, Asia, the Middle East, Benelux and Eastern Europe/CIS.  Liz Kalodner, Executive Vice President and General Manager for CBS Consumer Products, announced today that Alicom Licensing, FremantleMedia Enterprises (FME), LDI, Rubicon Group Holding Limited, CPLG and Kidz Entertainment/EEMC will support CBS's licensing initiatives overseas with the task of bolstering merchandising programs for CBS's signature brands including CSI: Crime Scene Investigation, 90210, and Star Trek along with iconic classic TV series such as Mighty Mouse, Cheers and I Love Lucy.

With these new deals, CBS will be represented by Alicom in the Scandinavian territories, FremantleMedia in Asia, LDI in Israel, Rubicon Group in the Middle East, CPLG in Benelux and Kidz Entertainment/EEMC in Eastern Europe/CIS.

 "We are proud to partner with these top caliber agencies with a proven track record in dealing with global media properties," Kalodner said. "Together, we will take innovative strides across the international consumer products scene with the goal of appealing to television fans in countries everywhere."

FremantleMedia Enterprises, Alicom Licensing, LDI, Rubicon Group, CPLG and Kidz Entertainment/EEMC are six of the largest international distributors of entertainment brands in the world. Based in the UK, Sweden, Israel, Dubai, The Netherlands and Denmark, respectively, these companies specialize in combining iconic entertainment portfolios with retail and market expertise in an attempt to create new lifestyle consumer product programs for recognizable properties.


About CBS Consumer Products                                                                           

CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Paramount Network Television and CBS Television Distribution, as well as from the company's extensive library of titles.  Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise.  For more information, visit

About Alicom Licensing

Established in 1985, Alicom Licensing is a boutique brand and licensing agency that strive to establish a brand as an evergreen, by consistent and qualitative brand building. Alicom Licensing is one of the most diversified licensing agencies in the Scandinavian market, a team with over 25 years experience in the business, representing clients in all segments of the IP industry. Alicom Licensing offers breadth and diversity with extensive knowledge of the media and entertainment industry as well as long-term trustworthy commitment. Alicom Licensing is representing leading entertainment brands and corporate trademarks in the Nordic region as well as offering consultancy service in licensing and brand extension. Key clients represented in the Nordic region include Strawberry Shortcake from DIC Entertainment, The Simpsons, Family Guy, and Ice Age from Fox Licensing, The Godfather, Grease and other major motion pictures from Paramount Licensing. Alicom Licensing builds relationships between the brands and the consumers.

About FremantleMedia Enterprises

FremantleMedia Enterprises is the content exploitation arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment. It is a division of FremantleMedia, one of the world's largest creators, producers, distributors and licensors of programmed brands in over 40 territories worldwide.

About LDI

LDI establishes in 1996 and is the biggest licensing agency in Israel representing brands as WB, Marvel, Sanrio, CN, Rainbow and more. LDI has a wide investments range in companies such as Eurofun - cellular content, Dori Media Group - a Telenovela and movie content company who is trading the UK market and managing 10 broadcasting channels in the Israeli cable.

About Rubicon Group Holding Limited

Rubicon Group Holding Limited is the MENA region's largest production, media, animation and entertainment company. Since its inception, Rubicon has gone full thrust in the creation and development of innovative entertainment and edutainment products based on cutting edge technologies. Rubicon is highly active in the areas of education, animation, location-based entertainment and licensing and merchandising.  Headquartered in Jordan, Rubicon has offices in Dubai and Qatar, Studios in Amman, Manila and LA, and joint ventures in Qatar, England and the US.

About CPLG Benelux

Founded in 1991 and based in Haarlem, CPLG Benelux is the largest licensing agency in its territory. It has an office of 14 dedicated staff headed up by Managing Director Monique Beck and its sales and marketing staff have unrivalled knowledge and experience in the retail, manufacturing and licensing markets. CPLG Benelux offers a fuller more integrated service than any of its competitors.

About Kidz Entertainment

Kidz Entertainment / EEMC is the leading integrated brand marketing agency in the Nordic region and Eastern Europe. Founded in 2002, the company is headquartered in Copenhagen but a recent merger with EEMC has given them a major presence in Eastern Europe. As well as Copenhagen, Kidz Entertainment / EEMC also has offices in Stockholm, New York, London, Prague. Warsaw, Moscow, Kiev and Budapest. The growing client list includes international players such as MGA Entertainment, Hasbro, Sony, Chapman Entertainment, Entertainment Rights, MGM, 4Kids, Pokémon and HIT Entertainment with major properties including Bratz, Transformers, Bob the Builder, Thomas and Friends, Postman Pat, Fifi, Roary The Racing Car, Care Bears and Teenage Mutant Ninja Turtles, Little Princess.

For further information contact:


For CBS Consumer Products:

Leslie Ryan            

(310) 264-3406


JP Shields

(212) 689-6360




Leslie Ryan