CBS CONSUMER PRODUCTS TEAMS WITH VAUGHNCO TO UNVEIL NEW ELECTRONICS BASED ON HIT CBS TELEVISION BRANDS AT CES 2009
‘90210' Karaoke Machine and ‘Ghost Whisperer' Headphones Debut at World's Largest Consumer Technology Tradeshow
New York, January 8, 2009 - CBS Consumer Products, a division of CBS Entertainment, and The Vaughn Company (Vaughnco) today announce the launch of all-new electronic items based on two of CBS's popular television brands -- 90210 and Ghost Whisperer. Products consist of a 90210 portable MP4 karaoke machine and Ghost Whisperer headphones, which will make their debut at the 2009 International Consumer Electronics Show (CES) on January 8. Additionally, the headphones will be featured in a Ghost Whisperer episode, which is slated to air on January 9, 2009.
The announcement introduces electronic items into the 90210 and Ghost Whisperer franchises, and marks the expansion of the already flourishing consumer product lines for each of the hit television series.
"The expansion of the 90210 and Ghost Whisperer merchandising programs into the consumer electronics category demonstrates the power of these two brands," said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. "By teaming with Vaughnco, we have translated the essence of these two hit television series into products that will excite fans across the country."
About CBS Consumer Products:
CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Paramount Network Television and CBS Television Distribution, as well as from the company's extensive library of titles. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise. For more information, visit http://www.cbs.com/.
About The Vaughn Company:
The Vaughn Company (HK) Ltd is a leading designer, developer and marketer of consumer karaoke products worldwide. Vaughn products are available through major mass merchant retailers throughout North America, Europe, Southeast Asia and Australia.
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