Press Release back to list


The New Collection Designed and Developed by bebe and ‘90210' Producers and Designers
Debuts In Primetime Series on Jan. 31

NEW YORK, January 31, 2011 - Whether you're prone to the high-end sensibilities of Naomi Clark or the free spirit of Silver, fans of 90210 will get a treat with the release of the original ‘bebe for 90210' clothing collection. Developed in an unprecedented collaboration between producers and wardrobe stylists along with bebe's creative design team, the new collection includes some of the hottest styles worn on the series by some of the show's biggest stars: AnnaLynne McCord ("Naomi"), Jessica Lowndes ("Adrianna") and Jessica Stroup ("Silver"). The line, available in a variety of fabrics and colors targeting the contemporary, stylish and sexy woman, includes dresses, tops and bottoms ranging in price from $59 - $159.

The ‘bebe for 90210' line will debut in the January 31st episode of the show - ‘It's Getting Hot In Here' - and then roll-out at retail on February 10th. The collection will be available for sale exclusively in select bebe stores nationwide as well as on  Clothes from the "bebe for 90210" line will continue to be featured on 90210 throughout the rest of the season. The line was made possible through a licensing agreement between CBS Consumer Products and bebe stores, inc. 

90210 looks at life through the eyes of a group of friends at West Beverly Hills High School and is an unforgettable journey into the lives, hopes and dreams of those lucky few who call "90210" home.  90210 is produced by CBS Television Studios with executive producer Rebecca Sinclair. 90210 airs on Monday nights at 8 p.m. ET/PT on The CW in the U.S.

About CBS Consumer Products

CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films.  Additionally, the group oversees online sales of programming merchandise.  

For more information, visit

About bebe

bebe stores, inc. designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the bebe, BEBE SPORT, bbsp and 2b bebe brand names. bebe currently operates 252 stores, of which 215 are bebe stores and 37 are 2b bebe stores. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. bebe also distributes and sells bebe branded product through both its subsidiaries and licensees in approximately 15 countries.  In addition, bebe has an online store at




Leslie Ryan