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Facebook Game, Wine, Apparel, Calendars, Weaponry and More Based on Renaissance Drama Series
To Hit Shelves in 2011 and Beyond

NEW YORK - March 29, 2011 - There will be a renaissance at retail this year as CBS Consumer Products and SHOWTIME reveal a slate of new products based on the upcoming SHOWTIME series The Borgias - a scandalous saga of one of the most remarkable and legendary families in history. The series, set during the height of the Renaissance in Italy, will bring the style and imagery of that era to period costumes, wine, collectible dolls, a Facebook game by Marc Ecko Entertainment, collectible replicas of weaponry and more. 

 "We selected licensees who could evoke the drama, intrigue and richness of this remarkable time in history," said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products.

Details of the upcoming The Borgias licensees and products include:

Votto Vines will import Italian wine to the U.S. for those who'd like to enjoy a splash of spirits while they watch.

Marc Ecko Entertainment will conjure up an interactive Facebook game for the U.S. and Canada.

Epic Weapons will create epic costumes and collectible replica weaponry based on the show's characters. These will be available worldwide.

Coveroo will create custom phone cases and covers for a wide range of consumer electronics devices in the U.S.

Madame Alexander will offer 8-inch and 12-inch vinyl and plastic collectible and fashion dolls in the U.S.

Rizzoli International Publications, Inc. will produce 2012 wall calendars for the U.S., Canada, United Kingdom, Australia and New Zealand.

About The Borgias

A long standing passion project from the creative mind of Academy Award® winner Neil Jordan, the Showtime original series The Borgias, is a complex, unvarnished portrait of one of history's most intriguing and infamous dynastic families. Oscar®-winning actor Jeremy Irons stars as Rodrigo Borgia, the cunning, manipulative patriarch of the Borgia family who ascends to the highest circles of power within Renaissance-era Italy. The series begins as the family's patriarch Rodrigo (Irons), becomes Pope Alexander, propelling him, his three Machiavellian sons Cesare (François Arnaud), Juan (David Oakes), Joffre (Aidan Alexander) and his scandalously beautiful daughter, Lucrezia (Holliday Grainger) to become the most powerful and influential family of the Italian Renaissance. The unbounded audacity of this original crime family went on to inspire Machiavelli's The Prince and Mario Puzo's The Godfather. Don't miss a minute of the lavish, sexy, scandalous drama from the creative mind of Academy Award® winner Neil Jordan, which debuts on April 3 at 9 p.m. ET/PT on SHOWTIME.

About CBS Consumer Products

CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films.  Additionally, the group oversees online sales of programming merchandise. 

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About Showtime Networks Inc.

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNELTM and FLIX®, as well as the multiplex channels SHOWTIME 2TM, SHOWTIME® SHOWCASE, SHOWTIME EXTREME®, SHOWTIME BEYOND®, SHOWTIME NEXT®, SHOWTIME WOMEN®, SHOWTIME FAMILY ZONE® and THE MOVIE CHANNELTM XTRA. SNI also offers SHOWTIME HDTM, THE MOVIE CHANNELTM HD, SHOWTIME ON DEMAND® and THE MOVIE CHANNELTM ON DEMAND. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian ChannelTM. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV®





Leslie Ryan