CBS CONSUMER PRODUCTS CONTINUES ITS OVERSEAS EXPANSION WITH NEW LICENSING REPRESENTATIVES IN FRANCE AND THE PHILIPPINES
CPLG France and Exclusive Icons Extend Reach of Top CBS Brands
NEW YORK – February 7, 2012 – In its latest round of overseas expansion, CBS Consumer Products taps CPLG France and Exclusive Icons as licensing agents in France and the Philippines, respectively. CPLG France will represent the Star Trek brand throughout France as the world gears up for the eagerly anticipated film release in 2013. Exclusive Icons will seek out licensing programs for CBS’s full portfolio within the Philippines including some of its most popular brands CSI: Crime Scene Investigation, Next Top Model, Star Trek and Beverly Hills, 90210.
“This is just the latest step in our long-term international licensing strategy,” said Liz Kalodner, executive vice president and general manager of CBS Consumer Products. “Both France and the Philippines are great markets with a built-in love for our portfolio.”
This announcement follows news of CBS’s recent entries into Central and South America, Eastern Europe and Mexico.
About CBS Consumer Products
CBS Consumer Products manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles, Showtime and CBS Films. Additionally, the group oversees online sales of programming merchandise. For more information, visit www.cbsconsumerproducts.com.
CPLG is one of the world’s leading entertainment and sport licensing agencies with offices in the UK, U.S, Canada, Benelux, France, Germany, Italy, Portugal, Spain, Korea and Japan. CPLG, the licensing arm of Cookie Jar, has more than 35 years of experience in the licensing industry. CPLG’s often-imitated company structure provides each of its clients with dedicated licensing, marketing and industry professionals and a fully-integrated design, legal and accounting service. www.cplg.com <http://www.cplg.com/>
Exclusive Icons Merchandising Phils., Inc.
Exclusive Icons Merchandising Phils.,Inc. boasts of more than 35 years of varied experiences in IPR licensing, covering a wide range of entertainment and property genres from the early robots of the 70’s to the heroic superheroes of today. Exclusive Icons is the Philippines’ foremost proponent of brand management, which does not keep it away from its pole position in character licensing.