"Big Brother" Posts Gains Over Last Week and Last Year

BIG BROTHER WEDNESDAY won its time period in viewers, adults 18-49 and adults 25-54, posting increases over last week and last year, according to Nielsen live plus same day ratings for July 28.

BIG BROTHER WEDNESDAY was first in households (4.1/08), viewers (6.71m), adults 25-54 (2.8/09), adults 18-49 (2.3/08) and second in adults 18-34 (1.9/07).  Compared to last week, BIG BROTHER WEDNESDAY was up +5% in both households (from 3.9/07) and adults 18-49 (from 2.2/08), +8% in adults 25-54 (from 2.6/08), +6% in adults 18-34 (from 1.8/07) and added +210,000 viewers (from 6.50m, +3%).

 Versus the comparable broadcast last year (on Tuesday, July 28, at 9:00 PM), BIG BROTHER WEDNESDAY was up +8% in both households (from 3.8/06) and adults 25-54 (from 2.6/07), +10% in adults 18-49 (from 2.1/06), +12% in adults 18-34 (from 1.7/06) and added +630,000 viewers (from 6.08m, +10%). 

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