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THE NCIS TEAMS LEAD CBS TO A TUESDAY WIN IN VIEWERS AND ADULTS 25-54

"NCIS" Returns with a Time Period Win in Viewers (More Than 19 Million) and Adults 25-54

  

"NCIS: Los Angeles" Begins its Second Season with Nearly 16 Million Viewers

  

"NCIS" and "NCIS: Los Angeles" Both Post Huge Increases from Their May Finales

  

A Special 10:00 PM "NCIS: Los Angeles" Places First in Viewers, Adults 18-49 and Adults 25-54

  

CBS Sweeps 10:00 PM Time Period for Second Consecutive Night

 

            CBS won the first Tuesday of the new season in viewers and adults 25-54 behind the time period-winning season premiere of NCIS and the season premiere of NCIS: LOS ANGELES followed by a special 10:00 PM broadcast of the sophomore drama, which placed first in all key measures, according to Nielsen live plus same day ratings for Sept. 21.

 

            At 8:00 PM, NCIS (P) was first in households (11.7/19), viewers (19.41m), adults 25-54 (5.7/15) and second in adults 18-49 (4.0/11).  Compared to last May's season finale, NCIS was up +17% in households (from 10.0/16), +24% in adults 25-54 (from 4.6/12), +21% in adults 18-49 (from 3.3/10) and added +3.10m viewers (from 16.31m, +19%). 

 

           At 9:00 PM, NCIS: LOS ANGELES (P) was second in households (9.7/15), viewers (15.75m), adults 25-54 (4.8/11) and adults 18-49 (3.4/09).  Compared to last May's season finale, NCIS: LOS ANGELES was up +17% in households (from 8.3/13), +26% in both adults 25-54 (from 3.8/09) and adults 18-49 (from 2.7/07) and added +2.52m viewers (from 13.23m, +19%). 

 

          At 10:00 PM, a special NCIS: LOS ANGELES (S) was first in households (8.5/15), viewers (13.60m), adults 25-54 (4.1/11) and adults 18-49 (3.0/09).  CBS has now swept the 10:00-11:00 PM time slot in viewers and key demos for the second consecutive night. 

 

         For the night, CBS was first in households (10.0/16), viewers (16.25m), adults 25-54 (4.9/12) and second in adults 18-49 (3.5/10).  This was CBS's third consecutive premiere week Tuesday win in both households and viewers and second straight premiere week Tuesday win in adults 25-54.

 

 

CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS

Estimated Increases in Viewers and Adults 18-49 Versus Live Plus

Same Day Fast Affiliate Results

 

                                             Total                                        Total

                                              Viewer Lift     Live +7         A18-49 Lift     Live +7

NCIS                                       +2.58m            21.50m            +0.9                 4.8

NCIS: Los Angeles                  +1.77m            17.46m            +0.4                 3.8

NCIS: Los Angeles (S)             +1.54m            15.13m            +0.4                 3.4

 

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Press Contacts:

Ed Harrison            818-655-1584       ed.harrison@cbs.com

Jeremy Murphy      212-975-4577       jeremy.murphy@cbs.com

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