"Hawaii Five-0" Adds +3.18 Million Viewers   

"The Mentalist" Gains +3.15 Million Viewers

Live Plus 7 Day Playback Boosts CBS's Four Week Average Ratings By +1.54 Million Viewers and +0.6 Rating Points in Adults 18-49, More Than Any Other Network

            After four weeks of the season, HAWAII FIVE-0 and THE MENTALIST remain the top two most played back programs in viewers, with both series being the only programs gaining over 3 million additional viewers, when factoring in live plus 7-day playback, according to Nielsen primetime ratings for the four week period from Sept. 20-Oct. 17. 

            Through four weeks, CBS gained +1.54 million viewers over its live plus same day average (+13%), an additional +0.6 of a rating points in adults 18-49 (+20%) and seven tenths of a rating point in adults 25-54 (+18%). 

            HAWAII FIVE-0, the number one freshman series of the season, is averaging an additional +3.18 million viewers while THE MENTALIST is averaging an additional +3.15 million more viewers.

            Overall, CBS has eight of the Top 15 most played back programs among viewers, more than the other networks combined.

DVR 7-Day Playback Lift to CBS Television Network

                                                                Viewers           A18-49     A25-54  

Live Plus Same Day Week 4 Wk Avg.         11.85m            3.0              4.0

Live Plus 7-Day Week 4 Wk Avg.                   13.39m            3.6              4.7

                                                                        +1.54m            +0.6           +0.7

                                                                        +13%               +20%        +18%

TOP 15 PROGRAMS BY VIEWER LIFT

                                                9/20/2010-10/17/2010

Program Title             Network     Live+SD             Live+7                        Lift

HAWAII FIVE-0           CBS               12,497              15,673                        +3176

THE MENTALIST          CBS                14,945              18,095                        +3150

Grey's Anatomy          ABC              12,976               15,935                        +2959

Modern Family            ABC              11,896              14,801                        +2905

House                        FOX              10,363               12,965                        +2602

CRIMINAL MINDS         CBS               14,169               16,666                        +2497

Glee                           FOX               12,157               14,585                        +2428

Castle                         ABC              10,868                13,211                        +2343

NCIS                           CBS              19,414                 21,751                        +2337

BLUE BLOODS               CBS              11,500                13,818                         +2318

Event                           NBC               8,549                10,818                         +2269

CSI                              CBS              13,800                16,017                         +2217

THE GOOD WIFE            CBS              12,518                14,726                         +2208

BIG BANG THEORY       CBS                13,087                15,289                         +2202

Office                          NBC              7,548                   9,548                         +2000

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Press Contacts: 

Ed Harrison                            818-655-1584      ed.harrison@cbs.com

Shannon Jacobs                     212-975-3161      sljacobs@cbs.com