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CBS MARKS THANKSGIVING WEEK WITH ITS NINTH WIN IN 10 WEEKS AMONG VIEWERS
Network Also Places First in Adults 25-54
"Mike & Molly" Hits Series Highs in Viewers and Adults 18-49
"Hawaii Five-0" Posts Best Viewer Delivery Since September and Highest
Adult 18-49 Rating Since October
It's Official: CBS Wins 10th Straight November Sweep in Viewers; Places First in Adults 25-54 and Adults 18-49
CBS placed first during Thanksgiving week in viewers and adults 25-54 (tie), its ninth win in 10 weeks this season among viewers, according to Nielsen live plus same day ratings for the week ending Nov. 28, week 10 of the 2010-2011 television season.
Freshman comedy MIKE & MOLLY hit series highs in viewers and adults 18-49, the season's top new series HAWAII FIVE-0 delivered its largest audience since late September and TWO AND A HALF MEN posted its largest audience since October
For the week in viewers: CBS (9.64m), ABC (8.93m), FOX (7.09m) and NBC (6.44m). Season-to-date, CBS is first (12.57m), ahead of ABC (9.95m), FOX (8.07m) and NBC (7.97m).
For the week in key demographics was CBS was first in adults 25-54 (2.9/08, tie) and averaged a 2.1/06 in adults 18-49. Season-to-date, CBS is first in both adults 25-54 (4.3/11) and adults 18-49 (3.2/09), up +2% in adults 25-54 (from 4.2/10) and even in adults 18-49 compared to last season.
For the week in households: CBS (5.9/10), ABC (5.4/09), FOX (4.0/07) and NBC (3.9/07). Season-to-date: CBS (7.7/13) is ahead of ABC (6.2/10), NBC (5.0/08) and FOX (4.8/08).
In the November sweep (based on live plus same day), CBS placed first in viewers (11.31m) for the 10th consecutive year, first in adults 25-54 (3.6/09) for the eighth consecutive year and first in adults 18-49 (2.7/08, tie FOX) for the first time since 2005.
CBS Weekly Highlights:
was first in households (7.9/12), viewers (12.93m), adults 25-54 (5.2/12) and adults 18-49 (4.0/10) – all series highs.
THE AMAZING RACE 17A Dog CBS top programs of the week: #5 NCIS (an average of 18.78m viewers), #7 NCIS: LOS ANGELES (14.96m), #9 TWO AND A HALF MEN (14.39m), #10 HALLMARK HALL OF FAME: "NOVEMBER CHRISTMAS" (S) (13.48m), #11 MIKE & MOLLY (12.93m), #12 HAWAII FIVE-0 (12.34m), #13 60 MINUTES (12.12m), #16 THE AMAZING RACE 17 (11.07m), #19 THE GOOD WIFE (10.03m), #23 CRIMINAL MINDS (R) (S) (9.18m), #24 HOW I MET YOUR MOTHER (8.73m), #27 SURVIVOR: NICARAGUA (S) (8.02m), #28 RULES OF ENGAGEMENT (7.96m) and #30 BLUE BLOODS (R) (S) (7.47m). Prime averages are based on the following hours of rated broadcasts in Week #10: CBS – 22 hours NBC – 21 ½ hours ABC – 22 hours FOX – 15 ¼ hours NATIONAL NIELSEN SUMMARY - PRIMETIME Week #10 of 2010-11 Season (ending: 11/28/10) 2010-11 HOUSEHOLDS Rtg Sh CBS 5.9 10 NBC 3.9 7 ABC 5.4 9 FOX 4.0 7 VIEWERS (000) CBS 9,643 NBC 6,443 ABC 8,928 FOX 7,091 A25-54 Rtg Sh CBS 2.9 8 NBC 2.5 7 ABC 2.9 8 FOX 2.8 7 A18-49 Rtg Sh CBS 2.1 6 NBC 2.1 6 ABC 2.3 7 FOX 2.6 8 A18-34 Rtg Sh CBS 1.3 4 NBC 1.8 6 ABC 1.7 6 FOX 2.5 8 . NATIONAL NIELSEN SUMMARY - PRIMETIME SEASON-TO-DATE RATINGS REPORT (09/20/10-11/28/10) 2010-11 HOUSEHOLDS Rtg Sh CBS 7.7 13 NBC 5.0 8 ABC 6.2 10 FOX 4.8 8 VIEWERS (000) CBS 12,570 NBC 7,967 ABC 9,946 FOX 8,070 A25-54 Rtg Sh CBS 4.3 11 NBC 3.2 8 ABC 3.5 9 FOX 3.2 8 A18-49 Rtg Sh CBS 3.2 9 NBC 2.8 8 ABC 2.8 8 FOX 2.9 8 A18-34 Rtg Sh CBS 2.2 7 NBC 2.3 7 ABC 2.2 7 FOX 2.7 8 * * * Press Contacts: Ed Harrison 818-655-1584 ed.harrison@cbs.com Jeremy Murphy 212-975-4577 jeremy.murphy@cbs.com
