"The Price is Right" and "Let's Make a Deal" Up in Viewers and Key Women Demos

            CBS's two daytime game shows—THE PRICE IS RIGHT and LET'S MAKE A DEAL—both notched big week-to-week increases in viewers and key women demographics, according to Nielsen live plus same day ratings for the week ending Jan. 20.

                                                             Viewers                      W25-54                       W18-49

THE PRICE IS RIGHT 1 (we1/20)     4.65m                        1.3/08                          0.9/06

THE PRICE IS RIGHT 1 (we1/13)     4.29m                        1.1/07                          0.8/05

                                                     +8%                           +18%                           +13%

THE PRICE IS RIGHT 2 (we1/20)   5.56m                         1.5/09                          1/0/07

THE PRICE IS RIGHT 2 (we1/13)   5.24m                         1.3/08                          1.0/06

                                                    +6%                            +15%                           nc

LET'S MAKE A DEAL 1 (we1/20)   2.74m                         0.9/05                          0.7/05

LET'S MAKE A DEAL 1 (we1/13)   2.63m                         0.8/05                          0.7/05

                                                   +4%                            +13%                           nc

LET'S MAKE A DEAL 2 (we 1/20)  3.29m                         1.0/06                          0.8/05

LET'S MAKE A DEAL 2 (we 1/13)  2.95m                         0.9/06                          0.7/05

                                                   +12%                           +11%                           +14%

            Compared to last season, THE PRICE IS RIGHT 1 is up +9% in women 25-54 while THE PRICE IS RIGHT 2 is up +8% in women 25-54.  LET'S MAKE A DEAL 1 is posting year-to-year increases of +9% in both viewers and women 25-54 while LET'S MAKE A DEAL 2  is up +9% in viewers, +13% in women 25-54 and +17% in women 18-49.

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