Release
CBS'S RATINGS IN A MOST ATYPICAL WEEK THAT INCLUDED FOUR WORLD SERIES GAMES
"NCIS" Wins Its Time Period in Key Measures for the Fourth Straight Week
"Kid Nation" Delivers Its Largest Audience Since Premiere-Notches Ratings Growth For the Second Consecutive Week
"How I Met Your Mother" and "The Big Bang Theory" Up in Adults 18-49 Versus Prior Week
"Ghost Whisperer" Delivers Highest Ratings of the Season
"Moonlight" Follows with Best Viewer Delivery and Highest Demo Ratings
Since Premiere
In an atypical week that included four World Series broadcasts, CBS saw continued growth in freshman series KID NATION, MOONLIGHT and THE BIG BANG THEORY, another time-period winning performance from NCIS and solid performances from HOW I MET YOUR MOTHER, GHOST WHISPERER, COLD CASE and SURVIVOR: CHINA, according to Nielsen live plus same day ratings for the week ending Oct. 28, week five of the 2007-2008 television season.
For the week in viewers, CBS (11.17m), FOX (13.78m); ABC (11.19m) and outpaced NBC (7.00m). Season-to-date, CBS is first in viewers (11.95m), ahead of ABC (11.45m), FOX (9.96m) and NBC (8.82m).
For the week in key demographics, CBS averaged a 3.9/10 in adults 25-54 and 3.0/08 in adults 18-49.
For the week in households, CBS (7.2/12), FOX (8.6/14), ABC (7.4/12) and NBC (4.4/07). Season-to-date, CBS remains first (7.6/12), +1% ahead of ABC (7.5/12), +23% ahead of FOX (6.2/10) and +36% ahead of NBC (5.6/09).
CBS's Weekly Highlights:
HOW I MET YOUR MOTHER was second in households (5.4/08), viewers (8.50m), adults 25-54 (4.0/10) and adults 18-49 (3.4/09). Compared to last week, HOW I MET YOUR MOTHER was up +8% in households (from 5.0/08), +18% in adults 25-54 (from 3.4/09), +10% in adults 18-49 (from 3.1/09) and added +790,000 viewers (from 7.71m, +10%).
THE BIG BANG THEORY was second in households (5.5/08), viewers (8.81m), adults 25-54 (4.2/09) and adults 18-49 (3.5/09). THE BIG BANG THEORY built on its HOW I MET YOUR MOTHER lead-in by +2% in households, +5% in adults 25-54, +3% in adults 18-49 and added +310,000 viewers. Compared to last week, THE BIG BANG THEORY was up +6% in households (from 5.2/08), +14% in adults 25-54 (from 3.7/09), +13% in adults 18-49 (from 3.1/08) and added +870,000 viewers (from 7.94m, +11%).
TWO AND A HALF MEN was second in households (8.7/12), viewers (13.94m), adults 25-54 (6.2/13) and adults 18-49 (4.8/11). Compared to last week, TWO AND A HALF MEN was up +3% in adults 25-54 (from 6.0/13), +2% in adults 18-49 (from 4.7/10) and added +250,000 viewers (from 13.69m, +2%).
CSI: MIAMI was first in households (10.4/17), viewers (15.67m), adults 25-54 (5.8/14), adults 18-49 (4.6/12) and adults 18-34 (3.2/08).
NCIS was first in households (10.9/17), viewers (17.26m), adults 25-54 (5.4/14) and adults 18-49 (3.8/10) - all for the fourth consecutive week. This is NCIS's second best delivery this season in viewers, adults 25-54 and adults 18-49 (just behind last week's performance in these measures) and matches last week's season high household delivery.
KID NATION (4.8/08, 7.86m) was first in children 6-11 (2.6/09) and children 2-11 (2.0/07). Compared to last week, KID NATION was up +4% in both households (from 4.6/07) and adults 18-49 (2.5/07 from 2.4/06), +7% in adults 25-54 (2.9/07 from 2.7/07), +5% in children 2-11 (from 1.9/07), even in children 6-11 and added +510,000 viewers (from 7.35m, +7%). KID NATION was Wednesday's #1 program in children 2-11 and children 6-11.
SURVIVOR: CHINA was first in households (8.5/13), viewers (14.19m), adults 25-54 (5.7/14) and adults 18-49 (4.5/12). SURVIVOR: CHINA has won its time period in households, viewers, adults 18-49 and adults 25-54 for six consecutive weeks.
-- CBS was first on Friday in households (5.9/11), viewers (9.36m), adults 25-54 (3.5/10) and adults 18-49 (2.6/08). CBS was won every half-hour in both adults 25-54 and adults 18-49. This is CBS's best delivery this season on a Friday in both viewers and adults 18-49 and matches the best delivery in both households and adults 25-54.
GHOST WHISPERER (6.3/12, 9.92m) was first in adults 25-54 (3.6/12) and adults 18-49 (2.7/10). This is GHOST WHISPERER's best delivery in households and adults 25-54 delivery since February 23, 2007, in viewers since February 16, 2007 and in adults 18-49 since May 11, 2007.
MOONLIGHT (5.3/09, 8.39m) was first in adults 25-54 (3.2/09) and adults 18-49 (2.4/07). This is MOONLIGHT's best delivery in households, viewers, adults 25-54 and adults 18-49 since the Sept. 28 series premiere.
NUMB3RS was first in households (6.1/11), viewers (9.70m), adults 25-54 (3.5/10) and adults 18-49 (2.6/08).
COLD CASE (7.6/11, 11.78m) was up +3% in households (from 7.4/11), +14% in adults 25-54 (4.2/09 from 3.7/08), +11% in adults 18-49 (3.0/07 from 2.7/06) and up +90,000 viewers (from 11.69m, +1%) compared to last week.
CBS top programs of the week: #7 NCIS (an average of 17.26m viewers), #10 CSI: MIAMI (15.67m), #11 CRIMINAL MINDS (15.05m), #12 CSI: CRIME SCENE INVESTIGATION (R) (14.96m), #14 SURVIVOR: CHINA (14.19m), #16 TWO AND A HALF MEN (13.94m), #17 CSI: NY (13.82m), #20 60 MINUTES (13.05m), #21 WITHOUT A TRACE (12.73m), #25 COLD CASE (11.78m), #27 THE UNIT (10.84m) and #28 RULES OF ENGAGEMENT (10.82m).
Editors Note: With DVR penetration at 20%, up from 8.5% a year ago, live plus same day ratings only reflect program viewership within a small window of the original broadcast. When all DVR playback is included (after 7 days), ratings on average will increase.
Prime averages are based on the following hours of rated broadcasts in Week #5:
CBS: 22 hours
NBC: 21 ½ hours
ABC: 22 hours
FOX 19 hours
NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #5 of 2007-08 Season (ending: 10/28/07)
2007-08 2006-07
HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 7.2 12 8.0 13 -10%
NBC 4.4 7 6.3 10 -30%
ABC 7.4 12 7.3 12 +1%
FOX 8.6 14 6.5 10 +32%
VIEWERS
(000) (000) Chg
CBS 11,168 12,291 -9%
NBC 7,004 9,724 -28%
ABC 11,192 11,394 -2%
FOX 13,776 9,963 +38%
A25-54
Rtg Sh Rtg Sh Chg
CBS 3.9 10 4.7 11 -17%
NBC 2.9 7 4.0 10 -28%
ABC 4.3 11 4.5 11 -4%
FOX 5.2 13 3.7 9 +41%
A18-49
Rtg Sh Rtg Sh Chg
CBS 3.0 8 3.6 10 -17%
NBC 2.6 7 3.5 10 -26%
ABC 3.7 10 3.9 11 -5%
FOX 4.6 13 3.2 9 +44%
A18-34
Rtg Sh Rtg Sh Chg
CBS 2.0 6 2.5 8 -20%
NBC 2.4 7 2.9 9 -17%
ABC 2.9 9 2.9 9 n.c.
FOX 3.9 12 2.8 9 +39%
NATIONAL NIELSEN SUMMARY - PRIMETIME
SEASON-TO-DATE RATINGS REPORT (09/24/07-10/28/07)
2007-08 2006-07
HOUSEHOLDS
Rtg Sh Rtg Sh Chg
CBS 7.6 12 8.4 14 -10%
NBC 5.6 9 6.6 11 -15%
ABC 7.5 12 7.6 12 -1%
FOX 6.2 10 5.8 9 +7%
VIEWERS
(000) (000) Chg
CBS 11,950 13,062 -9%
NBC 8,818 10,251 -14%
CBS Television...2
ABC 11,446 11,756 -3%
FOX 9,956 8,835 +13%
A25-54
Rtg Sh Rtg Sh Chg
CBS 4.4 11 5.1 12 -14%
NBC 3.8 9 4.3 11 -12%
ABC 4.5 11 4.8 12 -6%
FOX 3.9 10 3.4 9 +15%
A18-49
Rtg Sh Rtg Sh Chg
CBS 3.4 9 4.0 11 -15%
NBC 3.4 9 3.7 10 -8%
ABC 3.8 10 4.2 11 -10%
FOX 3.6 10 3.0 8 +20%
A18-34
Rtg Sh Rtg Sh Chg
CBS 2.4 7 2.8 9 -14%
NBC 3.0 9 3.1 10 -3%
ABC 3.1 9 3.4 11 -9%
FOX 3.2 10 2.7 8 +19%
National Nielsen Rank for Demographic: PER2+ for 10/22/2007 - 10/28/2007
Persons 2+ (000)
1 Dancing With the Stars-Monday ABC 21371
2 FOX World Series Game 4 Rockies vs. Red Sox (S) FOX 20945
3 Desperate Housewives ABC 18280
4 Grey's Anatomy-Thursday 9PM ABC 18175
5 House FOX 18106
6 Dancing With the Stars Result-Tuesday ABC 18061
7 NCIS CBS 17264
8 FOX World Series Game 2 Rockies vs. Red Sox (S) FOX 16950
9 FOX World Series Game 1 Rockies vs. Red Sox (S) FOX 16897
10 CSI: MIAMI CBS 15665
11 CRIMINAL MINDS CBS 15046
12 CSI (R) CBS 14958
13 Extreme Makeover: Home Edition ABC 14390
14 SURVIVOR: CHINA CBS 14192
15 FOX World Series Game 3 Rockies vs. Red Sox (S) FOX 14055
16 TWO AND A HALF MEN CBS 13944
17 CSI: NY CBS 13820
18 Samantha Who? ABC 13682
19 FOX World Series Gm4-pre-game (S) FOX 13380
20 60 MINUTES CBS 13048
National Nielsen Rank for Demographic: A2554 for 10/22/2007 - 10/28/2007 Adults 25-54
1 Grey's Anatomy-Thursday 9pm ABC 8.2
2 Desperate Housewives ABC 7.9
2 House FOX 7.9
2 FOX World Series Game 4 Rockies vs. Red Sox (S) FOX 7.9
5 Dancing With the Stars-Monday ABC 6.8
6 FOX World Series Game 1 Rockies vs. Red Sox (S) FOX 6.4
7 TWO AND A HALF MEN CBS 6.2
7 FOX World Series Game 2 Rockies vs. Red Sox (S) FOX 6.2
9 Extreme Makeover: Home Edition ABC 6.0
10 CSI: MIAMI CBS 5.8
11 Dancing With the Stars Result-Tuesday ABC 5.7
11 SURVIVOR: CHINA CBS 5.7
13 Brothers & Sisters ABC 5.6
14 NCIS CBS 5.4
15 CSI (R) CBS 5.2
15 Samantha Who? ABC 5.2
15 CRIMINAL MINDS CBS 5.2
18 Private Practice ABC 5.1
19 FOX World Series Gm4-pre-game (S) FOX 5.0
19 Law and Order: SVU NBC 5.0
19 FOX World Series Game 3 Rockies vs. Red Sox (S) FOX 5.0
19 Heroes NBC 5.0
National Nielsen Rank for Demographic: A1849 for 10/22/2007 - 10/28/2007 Adults 18-49
1 House FOX 7.6
2 Grey's Anatomy-Thursday 9PM ABC 7.4
3 Desperate Housewives ABC 7.2
4 FOX World Series Game 4 Rockies vs. Red Sox (S) FOX 7.1
5 FOX World Series Game 1 Rockies vs. Red Sox (S) FOX 5.8
6 Dancing With the Stars-Monday ABC 5.5
7 FOX World Series Game 2 Rockies vs. Red Sox (S) FOX 5.3
7 Extreme Makeover: Home Edition ABC 5.3
9 Brothers & Sisters ABC 5.0
10 Heroes NBC 4.9
11 TWO AND A HALF MEN CBS 4.8
12 Office NBC 4.7
12 Law and Order: SVU NBC 4.7
14 CSI: MIAMI CBS 4.6
15 Samantha Who? ABC 4.5
15 Private Practice ABC 4.5
15 SURVIVOR: CHINA CBS 4.5
15 Dancing With the Stars Result-Tuesday ABC 4.5
15 FOX World Series Gm4-pre-game (S) FOX 4.5
20 FOX World Series Game 3 Rockies vs. Red Sox (S) FOX 4.3