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09.21.2010

"HAWAII FIVE-0" AND "MIKE & MOLLY" ARE THE TOP TWO NEW PROGRAMS IN VIEWERS AND ADULTS 18-49 ON HIGHLY COMPETITIVE PREMIERE MONDAY

The Season Premiere of "Two and a Half Men" is the Night's #1 Scripted Program in Viewers, Adults 18-49 and Adults 25-54

  

America Says Aloha to "Hawaii Five-0" as it Sweeps the Time Period in

Viewers and Demos

  

"Hawaii Five-0" to Have an Encore Broadcast on Saturday, Sept. 25, 8:00-9:00 PM

  

CBS Research Projects Live Plus 7-Day Audience for "Hawaii Five-0" to Grow to Nearly 16 Million Viewers and "Mike & Molly" to Increase to 13.6 Million

  

            CBS's series premieres of HAWAII FIVE-0 and MIKE & MOLLY were Monday's top two new programs in viewers and key demographics while the season premiere of TWO AND A HALF MEN was the night's #1 scripted program in viewers and demos, according to Nielsen live plus same day ratings for Sept. 20, the first night of 2010-2011 television season.

 

HOW I MET YOUR MOTHER (P) (5.3/08, 8.79m) was second in adults 18-34 (3.5/11) and averaged a 4.0/10 in adults 25-54 and 3.6/10 in adults 18-49.  Compared to last year's season premiere, HOW I MET YOUR MOTHER was up +6% in adults 18-34 (from 3.3/09) and even in adults 18-49.  

 

RULES OF ENGAGEMENT (P) (5.2/08, 8.35m) averaged a 3.8/09 in adults 25-54 and 3.1/08 in adults 18-49.   

 

At 9:00 PM, TWO AND A HALF MEN (P) was second in households (8.9/13), viewers (14.63m), adults 25-54 (6.0/14) and adults 18-49 (4.9/12).  TWO AND A HALF MEN was up +5% in both households (from 8.5/12) and adults 25-54 (from 5.7/12), +9% in adults 18-49 (from 4.5/10) and added +990,0000 viewers (from 13.64m, +7%) compared to last year's season premiere.  TWO AND A HALF MEN was the night's #1 scripted program in households, viewers, adults 25-54 and adults 18-49.  

 

 

The series premiere of MIKE & MOLLY (P) was second in households (7.6/11), viewers (12.23m) and adults 25-54 (5.1/11) and adults 18-49 (3.9/10).  MIKE AND MOLLY was tied as the night's #1 new program in adults 18-49 (with HAWAII FIVE-0) and second behind HAWAII FIVE-0 in viewers and adults 25-54. 

 

At 10:00 PM, the series premiere of HAWAII FIVE-0 (P) won its time slot in households (8.9/15), viewers (14.20m), adults 25-54 (5.3/13) and adults 18-49 (3.9/11).  HAWAII FIVE-0 was the night's #1 new program in households, viewers and adults 25-54; it was tied with MIKE & MOLLY as the #1 new program in adults 18-49.

 

CBS will rebroadcast the HAWAII FIVE-0 premiere on Saturday, Sept. 25 (8:00-9:00 PM, ET/PT).

 

For the night, CBS was second in households (7.4/12), viewers (12.07m), adults 25-54 (4.9/12) and adults 18-49 (3.9/10).  

 

 

CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS

Estimated Increases in Viewers and Adults 18-49 Versus Live Plus

Same Day Results

                                                                      

                                     Total                                         Total

                                       Viewer Lift     Live +7         A18-49 Lift     Live +7

 

How I Met Your Mother          +1.68m         10.46m           +1.0                  4.6        

Rules of Engagement                 + 962,000      9.29m             +0.4                  3.5

Two and a Half Men                 +2.19m         16.69m            +0.8                  5.6

Mike & Molly                         +1.42m         13.66m            +0.5                  4.5

Hawaii Five-0                           +2.13m         15.96m            +0.7                  4.5

 

 

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Press Contacts:            

Ed Harrison            818-655-1584       ed.harrison@cbs.com

Jeremy Murphy      212-975-4577       jeremy.murphy@cbs.com