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04.19.2011

CBS WINS FOURTH STRAIGHT WEEK IN VIEWERS

CBS WINS FOURTH STRAIGHT WEEK IN VIEWERS

  

Network Has Seven of the Top 10 Scripted Series in Viewers Led by "NCIS"

  

"NCIS" Is Also the #1 Drama in Adults 18-49 and Adults 25-54

  

            CBS placed first in viewers for the fourth straight week with seven of the top 10 scripted series led by NCIS, according to Nielsen live plus same day ratings for the week ending April 17, week 30 of the 2010-2011 television year.

           

CBS had seven of the top 10 scripted series, including the top three.  The Network also had six of the top 20 programs (including ties) in adults 18-49.  

 

            For the week in viewers: CBS (9.23m), FOX (7.91m), ABC (7.84m) and NBC (5.17m).  Season-to-date, CBS (11.82m) is first ahead of FOX (9.73m), ABC (8.31m) and NBC (7.19m).

 

            For the week in key demographics, CBS was second in adults 25-54 (2.8/07) and averaged a 2.0/06 in adults 18-49.  Season-to-date, CBS is first in adults 25-54 (3.9/10, tie with FOX) and second in adults 18-49 (3.0/08).

 

For the week in households: CBS (5.8/10), ABC (4.9/08), FOX (4.6/08) and NBC (3.3/05).  Season-to-date, CBS (7.2/12) is first ahead of FOX (5.5/09), ABC (5.2/09) and NBC (4.5/07). 

 

CBS Weekly Highlights:

 

-- On Tuesday, CBS was first in households (9.7/15), viewers (15.46m), adults 25-54 (4.2/11) and adults 18-49 (3.1/09). 

 

 NCIS was first in households (12.2/19), viewers (19.87m), adults 25-54 (5.3/14) and adults 18-49 (3.9/12).  Compared to last week, NCIS was up +3% in both households (from 11.9/19) and adults 18-49 (from 3.8/11) and added +470,000 viewers (from 19.40m, +2%).  

  

 NCIS: LOS ANGELES was first in adults 18-49 (3.3/09), second in households (9.5/15), viewers (15.46m) and adults 25-54 (4.3/10, -0.1 behind ABC). 

  

 THE GOOD WIFE was tied for first in households (7.4/12. with ABC) and was second in viewers (11.05m, -0.01m behind ABC) and adults 25-54 (3.1/08). 

 

Compared to last week, THE GOOD WIFE was up +3% in households (from 7.1/11), even in both adults 25-54 and adults 18-49 (2.0/05) and added +230,000 viewers (from 10.82m, +2%). 

 

 SURVIVOR: REDEMPTION ISLAND was second in households (6.6/11), viewers (11.09m), adults 25-54 (4.2/11) and adults 18-49 (3.1/09). 

 

 CRIMINAL MINDS was second in households (8.6/13), viewers (13.59m), adults 25-54 (4.6/11) and adults 18-49 (3.5/09). 

 

 CRIMINAL MINDS: SUSPECT BEHAVIOR was first in households (6.5/11), viewers (9.96m), adults 25-54 (3.4/08) and adults 18-49 (2.6/07).  Compared to last week, CRIMINAL MINDS: SUSPECT BEHAVIOR was up +16% in households (from 5.6/09), +13% in adults 25-54 (from 3.0/07), +24% in adults 18-49 (from 2.1/06) and added +840,000 viewers (from 9.12m, +9%). 

 

-- On Sunday, CBS was first in households (5.8/10), viewers (9.65m) and adults 25-54 (2.7/07); it was tied for first in adults 18-49 (2.0/06, with FOX).  CBS finished first in these measures for the sixth consecutive week. 

 

 60 MINUTES was first in households (6.9/13), viewers (10.90m) and adults 25-54 (2.1/06); it was second in adults 18-49 (1.4/05). 

 

 THE AMAZING RACE 18 was first in households (5.1/08), viewers (8.78m), adults 25-54 (3.1/08) and adults 18-49 (2.4/07). 

 

 UNDERCOVER BOSS was second in households (5.2/08) and viewers (8.95m). 

  

 CSI: MIAMI won its time slot in households (6.1/10) and viewers (9.97m); it was second in adults 25-54 (2.9/07) and adults 18-49 (2.2/06). 

 

Top CBS programs of the week: #4 NCIS (an average of 19.87m viewers), #6 NCIS: LOS ANGELES (15.46m), #7 CRIMINAL MINDS (13.59m), #10 SURVIVOR: REDEMPTION ISLAND (11.09m), #12 THE GOOD WIFE (11.05m), #13 60 MINUTES (10.90m), #14 THE MENTALIST (R) (10.83m), #15 CSI: MIAMI (9.97m), #16 CRIMINAL MINDS: SUSPECT BEHAVIOR (9.96m), #18 HAWAII FIVE-0 (9.54m), #20 UNDERCOVER BOSS (8.95m), #22 THE AMAZING RACE 18 (8.78m), #23 CSI: CRIME SCENE INVESTIGATION (R) (8.10m), #24 BLUE BLOODS (R) (7.94m), #25 MIKE & MOLLY (7.91m) and #30 THE BIG BANG THEORY (R) (7.51m). 

 

Prime averages are based on the following hours of rated broadcasts in Week #30:

 

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 15 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #30 of 2010-11 Season (ending: 04/17/11)                                                                                           

                                                                                               

                        2010-11                                                          

HOUSEHOLDS                                                                                             

                        Rtg       Sh                   

CBS                 5.8       10                   

NBC                3.3       5                     

ABC                4.9       8                     

FOX                4.6       8                     

                                                                                                                                   

VIEWERS                                                                                          

                        (000)                           

CBS                 9,234                          

NBC                5,166                          

ABC                7,844                          

FOX                7,905                          

                                                                                                                                   

A25-54                                                                                               

                        Rtg       Sh                   

CBS                 2.8       7                     

NBC                2.0       5                     

ABC                2.7       7                     

FOX                3.1       8                     

                                                                                                           

A18-49                                                                                               

                        Rtg       Sh                   

CBS                 2.0       6                     

NBC                1.6       5                     

ABC                2.1       6                     

FOX                2.6       8                     

                                                                                                                                               

A18-34                                                                                               

                        Rtg       Sh                   

CBS                 1.2       4                     

NBC                1.3       4                     

ABC                1.5       5                     

FOX                2.1       7                     

 

                                                                                               

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

                                                                                               

SEASON-TO-DATE RATINGS REPORT (09/20/10-04/17/11)                                                                                           

                        2010-11                                                          

HOUSEHOLDS                                                                                             

                        Rtg       Sh                   

CBS                 7.2       12                   

NBC                4.5       7                     

ABC                5.2       9                     

FOX                5.5       9                     

                                                                                                                                   

VIEWERS                                                                                          

                        (000)                           

CBS                 11,815                        

NBC                7,194                          

ABC                8,314                          

FOX                9,726                                                                                                                                                              

A25-54                                                                                               

                        Rtg       Sh                   

CBS                 3.9       10                   

NBC                2.8       7                     

ABC                3.0       8                     

FOX                3.9       10                   

                                                                                                                                   

A18-49                                                                                               

                        Rtg       Sh                   

CBS                 3.0       8                     

NBC                2.4       7                     

ABC                2.4       7                     

FOX                3.5       10                   

 

A18-34                                                                                               

                        Rtg       Sh                   

CBS                 2.0       6                     

NBC                1.9       6                     

ABC                1.9       6                     

FOX                3.0       10                                                                                                                   

*  *  *

 

Press Contacts:            

Ed Harrison                  818-655-1584             ed.harrison@cbs.com

Jeremy Murphy            212-975-4577             jeremy.murphy@cbs.com