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04.26.2011

CBS NOTCHES FIFTH CONSECUTIVE WIN IN VIEWERS WITH A HOLIDAY WEEK OF MOSTLY REBROADCASTS

A Rebroadcast of "NCIS" and First-Run "Hawaii Five-0" Were the Week's Top Scripted Series

  

"Hawaii Five-0" Delivers Largest Audience since November

  

"Girls' Night Out: The Superstar Women of Country" Tops Friday in Viewers and Adults 25-54

  

            CBS notched its fifth consecutive win in viewers with a holiday week of mostly rebroadcasts, according to Nielsen live plus same day ratings for the week ending April 24, week 31 of the 2010-2011 television season.

 

A rebroadcast of NCIS and a first-run HAWAII FIVE-0 were the week's top two scripted series in viewers, beating all programming on the competition except "American Idol" and "Dancing with the Stars'" performance and results programs.

 

HAWAII FIVE-0 posted its best households and viewers deliveries since November 2010 and its best demo performances since March 2011.  On Friday, GIRLS' NIGHT OUT: THE SUPERSTAR WOMEN OF COUNTRY was the #1 program in households, viewers and adults 25-54. 

 

            For the week in viewers: CBS (8.48m), FOX (8.19m), ABC (7.73m) and NBC (4.86m).  Season-to-date: CBS (11.75m) is ahead of FOX (9.70m), ABC (8.32m) and NBC (7.14m). 

 

            For the week in key demographics, CBS averaged a 2.5/06 in adults 25-54 and 1.8/05 in adults 18-49.  Season-to-date, CBS is first in adults 25-54 (3.9/10, tie with FOX) and second in adults 18-49 (2.9/08).

 

            For the week in households: CBS (5.3/09), ABC (4.8/08), FOX (4.7/08) and NBC (3.1/05).  Season-to-date, CBS (7.1/12) is ahead of FOX (5.5/09), ABC (5.2/09) and NBC (4.4/07). 

 

CBS Weekly Highlights:

 

  MIKE & MOLLY was first in households (6.3/10), viewers (9.98m), adults 25-54 (3.7/08) and adults 18-49 (2.6/06).  MIKE & MOLLY was up +29% in households (from 4.9/07), +12% in adults 25-54 (from 3.3/08), +4% in adults 18-49 (from 2.5/06) and added +2.07m viewers (from 7.91m, +26%) compared to last week's 9:00 PM broadcast. 

  

  HAWAII FIVE-0 was first in households (7.1/11), viewers (11.44m), adults 25-54 (3.8/09) and adults 18-49 (2.8/07).  HAWAII FIVE-0 posted its best households and viewers deliveries since Nov. 22, 2010, and its best adults 25-54 and adults 18-49 performances since March 21, 2011.  Compared to last week, HAWAII FIVE-0 was up +20% in households (from 5.9/09), +15% in adults 25-54 (from 3.3/08), +12% in adults 18-49 (from 2.5/07) and added +1.90m viewers (from 9.54m, +20%).

 

  NCIS (R) was first in households (8.5/13) and viewers (13.44m); it was second in both adults 25-54 (3.1/08) and adults 18-49 (2.2/06).  

 

  SURVIVOR: REDEMPTION ISLAND was second in households (6.3/10), viewers (11.02m), adults 25-54 (4.3/11) and adults 18-49 (3.1/09).  Compared to last week, SURVIVOR: REDEMPTION ISLAND was up +5% in adults 25-54 (from 4.2/11) and even in adults 18-49.

 

  GIRLS' NIGHT OUT: THE SUPERSTAR WOMEN OF COUNTRY (S) was first in households (5.1/09), viewers (8.37m), adults 25-54 (2.1/06) and adults 18-49 (1.6/05).  GIRLS' NIGHT OUT: THE SUPERSTAR WOMEN OF COUNTRY was the night's #1 program in households, viewers and adults 25-54. 

 

  THE AMAZING RACE 18 SPECIAL (S) was first in households (5.3/09), viewers (9.37m), adults 25-54 (3.5/09) and adults 18-49 (2.6/08).  

 

  "Hallmark Hall of Fame" presentation of BEYOND THE BLACKBOARD (S) (9:00-11:00 PM) was first in viewers (8.58m) and tied for first in households (5.3/09, with ABC).  Compared to the "Hallmark Hall of Fame" special that aired on the same night last year (which was not Easter Sunday), CBS was up +15% in households (from 4.6/08), +18% in adults 25-54 (2.0/05 from 1.7/04), +8% in adults 18-49 (1.3/03 from 1.2/03) and added +1.52m viewers (from 7.06m, +22%).   

 

Top CBS programs of the week:  #5 NCIS (R) (an average of 13.44m viewers), #6 HAWAII FIVE-0 (11.44m), #8 NCIS: LOS ANGELES (R) (11.23m), #9 THE MENTALIST (R) (11.08m), #10 SURVIVOR: REDEMPTION ISLAND (11.02m), #12 60 MINUTES SPECIAL (S) (10.58m), #14 MIKE & MOLLY (9.98m), #17 THE AMAZING RACE 18 SPECIAL (S) (9.37m), #18 NCIS: LOS ANGELES 10:00 PM SPECIAL (R) (S) (9.11m), #20 CRIMINAL MINDS (R) (8.71m), #21 "Hallmark Hall of Fame" BEYOND THE BLACKBOARD (S) (8.58m), #22 CSI: CRIME SCENE INVESTIGATION (R) (8.47m), #23 GIRLS' NIGHT OUT: THE SUPERSTAR WOMEN OF COUNTRY (S) (8.37m), #29 TWO AND A HALF MEN (R) (7.44m) and #30 CRIMINAL MINDS: SUSPECT BEHAVIOR (R) (7.20m).

 

Prime averages are based on the following hours of rated broadcasts in Week #31:

 

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 15 hours

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

Week #31 of 2010-11 Season (ending: 04/24/11)                                                                                           

                                                                                               

                        2010-11                                                          

HOUSEHOLDS                                                                                             

                        Rtg       Sh                   

CBS                 5.3       9                     

NBC                3.1       5                     

ABC                4.8       8                     

FOX                4.7       8                     

                                                                                                                                               

VIEWERS                                                                                          

                        (000)                           

CBS                 8,482                          

NBC                4,859                          

ABC                7,727                          

FOX                8,188                          

                                                                                                                                               

A25-54                                                                                               

                        Rtg       Sh                   

CBS                 2.5       6                     

NBC                1.9       5                     

ABC                2.6       7                     

FOX                3.2       8                                                                                                                                                         

 

 

A18-49                                                                                   

                        Rtg       Sh                   

CBS                 1.8       5                     

NBC                1.5       4                     

ABC                1.9       6                     

FOX                2.7       8                     

                                                                                                                                   

A18-34                                                                                               

                        Rtg       Sh                   

CBS                 1.1       4                     

NBC                1.2       4                     

ABC                1.3       4                     

FOX                2.1       7                     

                                                                                               

                                                                                               

 

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    

                                                                                               

SEASON-TO-DATE RATINGS REPORT (09/20/10-04/24/11)                                                                                           

                        2010-11                                                          

HOUSEHOLDS                                                                                             

                        Rtg       Sh                   

CBS                 7.1       12                   

NBC                4.4       7                     

ABC                5.2       9                     

FOX                5.5       9                     

                                                                                                                                   

VIEWERS                                                                                          

                        (000)                           

CBS                 11,749                        

NBC                7,139                          

ABC                8,319                          

FOX                9,702                                                                                                                                                              

A25-54                                                                                               

                        Rtg       Sh                   

CBS                 3.9       10                   

NBC                2.8       7                     

ABC                3.0       8                     

FOX                3.9       10                                                                                                                                                       

 

A18-49                                                                                   

                        Rtg       Sh                   

CBS                 2.9       8                     

NBC                2.3       7                     

ABC                2.4       7                     

FOX                3.5       10                                                                                                                                                                                                                               

A18-34                                                                                               

                        Rtg       Sh                   

CBS                 2.0       6                     

NBC                1.9       6                     

ABC                1.9       6                     

FOX                3.0       10                   

 

*  *  *

 

Press Contact:             

Ed Harrison                  818-655-1584             ed.harrison@cbs.com