THE “CBS BUZZ TOUR” KICKS OFF IN BOSTON ON JULY 4
The Network’s High-Tech and High-Touch Campaign to Thank Fans for
Making CBS America’s Most-Watched Network Officially Launches
During CBS’s Live Broadcast of the “Boston Pops Fireworks Spectacular”
The Mobile Studio-Equipped “CBS Buzz Tour” Bus
Will Crisscross the Country through the End of the Summer,
Bringing Network Ambassadors, Activities and Swag to 60 Markets in 60 Days
On-the-Road Online Content, Social Media Contests and Posts
From Network Ambassadors Alex Boylan (“The Amazing Race”)
And Burton Roberts (“Survivor: Pearl Islands”)
Will Engage Fans from Anywhere
On Wednesday, July 4, the “CBS Buzz Tour” will officially burst onto the scene from Boston during CBS’s live broadcast of the “Boston Pops Fireworks Spectacular.” The CBS star-branded and mobile studio-equipped “CBS Buzz Tour” bus will bring network ambassadors, activities and giveaways to 60 markets in 60 days as a thank-you to the millions of loyal fans who continue to make CBS America’s Most-Watched Network. CBS reality star veterans Alex Boylan (“The Amazing Race”) and Burton Roberts (“Survivor: Pearl Islands”) will spearhead the on-the-road fan activities and will also engage viewers from anywhere in the U.S. throughout the tour with “Inside Buzz” CBS.com webisodes, blogs and social media contests and posts.
Covering 15,000 miles through Aug. 31, the “CBS Buzz Tour” (#cbsbuzz) will go straight to the fans, providing CBS experiences unique to each market. Alex Boylan and Burton Roberts will lead an array of in-person fan activities, including face-to-face encounters and video chats with new and returning CBS personalities, sneak peeks and screenings of CBS’s buzzed-about new fall series, as well as contests, giveaways and the opportunity to be digitally inserted into cast photos of several CBS series, which can be shared on social media sites. Among the contests are social challenges that will encourage local fans to interact with the Buzz Tour bus on its route across the U.S. through photo submissions, trivia contests and more. Additionally, several “CBS Buzz Tour” collaborations with local CBS stations will include community service projects.
Fans can also follow the fun from anywhere, thanks to companion on-the-road “Inside Buzz” webisodes, social media posts and contests produced by Boylan and Roberts. The “CBS Buzz Tour”-related schedules and content – including an interactive map with video and slide shows of each stop and links to corresponding social accounts – will be accessible via www.cbs.com/buzz.
“It is extremely exciting to be part of this ultimate road trip,” said Burton Roberts. “Not only will we be delivering content from the road – using all aspects of technology and social media – but we will also be face-to-face with countless CBS fans across the country.”
“It will be awesome to be on the front lines getting to interact with and say thanks to Americans all across this great country,” said Alex Boylan. “The fact that CBS is making the effort to give back to its fans shows the passion and loyalty it has for them. I'm extremely proud to be part of this effort.”
Some pre-launch “CBS Buzz Tour” stops in the Boston area in association with CBS’s Boston station (WBZ) include a day at the CBS Scene restaurant at Patriot Place on Saturday, June 30, coinciding with a New England Revolution game and live concerts that evening. On Sunday, July 1, the Buzz bus moves to Boston’s well-trafficked Charles River Esplanade for several concert events, culminating with the official kickoff on Wednesday, July 4 during CBS’s live broadcast of the “Boston Pops Fireworks Spectacular” (10:00-11:00 PM, live, ET; delayed PT) hosted by Michael Chiklis, who stars in CBS’s upcoming new fall drama series VEGAS.
The first half of the “CBS Buzz Tour” schedule (the July cities, CBS stations and dates, including a several day stay in San Diego for Comic-Con® 2012) are as follows:
Thursday, July 5: Albany/Schenectady (WRGB), Rochester (WROC) and Buffalo (WIVB)
Friday, July 6: Erie (WSEE), Cleveland (WOIO)
Saturday, July 7: Omaha (KMTV)
Sunday, July 8: Cheyenne (KGWN)
Monday, July 9: Salt Lake City’s (KUTV), Las Vegas (KLAS)
Wednesday, July 11 - Saturday, July 14: San Diego (KFMB) during Comic-Con® 2012
Sunday, July 15 - Sunday, July 22: Los Angeles (KCBS)
Monday, July 23: Bakerfield (KBAK), Fresno (KGPE)
Tuesday, July 24: Sacramento (KOVR/KMAX)
Wednesday, July 25: San Francisco (KPIX)
Thursday, July 26: Monterey (KION)
Friday, July 27: Santa Maria (KCOY)
Saturday, July 28: Appearances in Los Angeles (KCBS)
Sunday, July 29: Presence/coverage from CBS’s Press Tour day at the Beverly Hilton Hotel in Los Angeles
Monday, July 30: Palm Springs (CBS Local 2), Phoenix (KPHO)
Tuesday, July 31: Albuquerque (KRQE)
The August locations and dates – which are scheduled to include appearances in Denver, Wichita, Dallas/Fort Worth, Houston, Baton Rouge, New Orleans, Kansas City, St. Louis, Indianapolis, Lexington, Washington, D.C., Baltimore, Pittsburgh, Detroit, Columbus, Chicago, Milwaukee, Minneapolis, Nashville, Atlanta, Jacksonville, Philadelphia, and many more – will be announced at a future date.
In 2006, Burton Roberts and Alex Boylan founded Around the World Productions, for which they have created, produced and, at times, hosted many award-winning web and multi-platform programs, such as CBS’s “Around the World for Free,” the Rachael Ray Show’s “Rach to the Rescue,” the Boy Scouts of America’s “Tales from the Trail,” the interactive series “Missions in Action” and hundreds of destination content web pieces for the Travel Channel and Lonely Planet.
In 2002, Alex Boylan was on the winning team on CBS’s hit reality television series, “The Amazing Race 2.” Since then, Boylan has hosted numerous television shows, including the popular PBS series “At the Chef’s Table,” the Health Corner DVD series “What’s Cooking with Alex” and the informative pet series “Animal Attractions.” Boylan has also created and produced the DVD surfing documentaries “Dropping In: Panama” and “Dropping In: El Salvador.”
In 2003, Burton Roberts was a contestant on CBS’s popular reality television series “Survivor: Pearl Islands,” the series’ seventh season, after which he created the cable series “Camp Reality.” Roberts also raced in “Eco-Challenge: Fiji,” competed on the cable show “Battle of the Network Reality Stars,” appears as himself in the motivational DVD “The Compass,” is featured in the book Spirit of Adventure: Eagle Scouts and the Making of America's Future, and, through Around the World Productions, occasionally hosts for the Travel Channel and on “Tales from the Trail.”
Graphics and photos for the CBS Buzz Tour Campaign are available at http://cbspressexpress.com/cbs-entertainment/shows/cbs-buzz-tour/.
Alex Boylan’s Twitter Handle: @alexboylan
Burton Roberts’ Twitter Handle: @burtonroberts
Twitter Hashtag: #cbsbuzz
CBS Marketing Contact:
Barbara Abseck 212-975-4637 email@example.com
CBS Interactive Contact:
Morgan Seal 646-424-4321 firstname.lastname@example.org