CBS LAUNCHES DAYTIME’S FIRST SYNCED SECOND-SCREEN EXPERIENCE WITH “THE BOLD AND THE BEAUTIFUL” ON THE CBS CONNECT iPAD APP
Dig Deeper into Storylines, Learn More about Iconic Characters,
Go Behind the Scenes and More
LOS ANGELES, April 1, 2013 – Fans of CBS’s THE BOLD AND THE BEAUTIFUL can now experience the show in an entirely new dimension with an interactive second-screen experience that syncs in real-time to the show’s broadcast and serves up interesting quizzes, polls, trivia and more.
THE BOLD AND THE BEAUTIFUL experience – which launches today on the CBS Connect App – marks the first synced second-screen experience for any daytime television program on network TV. The app lets THE BOLD AND THE BEAUTIFUL fans dig deeper into the show’s main storylines, learn more about the Forrester, Logan and Spencer families, and discover more about the actors who portray the iconic characters.
While fans watch the show live on their local CBS station, on-demand or via their DVR, the CBS Connect app’s sync function pinpoints which episode is being watched and tailors the experience accordingly. For instance, THE BOLD AND THE BEAUTIFUL experience will offer fans:
“The release of THE BOLD AND THE BEAUTIFUL synched second screen app is exciting news for CBS Daytime and our audience,” said Angelica McDaniel, Senior Vice President, CBS Daytime. “The app marks a first for any daytime television program on network TV and most importantly enhances our fans’ TV-viewing experience, offering them a deeper connection with the characters and content of each episode.”
THE BOLD AND THE BEAUTIFUL’s synced second-screen experience joins the CBS Connect app’s existing roster of second-screen features for CBS Television shows including CRIMINAL MINDS, CSI: CRIME SCENE INVESTIGATION, HAWAII FIVE-0 and NCIS: LOS ANGELES. The CBS Connect App is free and available for download from the App Store: https://itunes.apple.com/us/app/cbs-connect/id580706786?mt=8
For more than two decades, THE BOLD AND THE BEAUTIFUL has explored the entangled lives, passionate loves, high-stakes battles, loyalties, tragedies and the inspiring triumphs of the Forrester, Logan, and Spencer families. With sensuality, complex characters and intricate and compelling storylines, B&B is at its core a gripping tale of high-fashion glamour, honor and most importantly family.
THE BOLD AND THE BEAUTIFUL, which celebrated its 26th anniversary on March 23, 2013, is a Bell-Phillip Television production, broadcast weekdays (1:30-2:00 PM, ET; 12:30-1:00 PM, PT) on the CBS Television Network. Bradley P. Bell is the Executive Producer and Head Writer. THE BOLD AND THE BEAUTIFUL is the first and only daytime drama to simulcast in Spanish utilizing SAP (Secondary Audio Program) technology.
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On the Web:
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Matthew Hutchison 202-997-1164 firstname.lastname@example.org
Cindy Marshall 818-655-1586 email@example.com
The Bold and the Beautiful:
Eva Demirjian 323-575-3553 firstname.lastname@example.org
Amanda Beane 818-655-1545 email@example.com
Kathleen Prutting 212-975-8533 firstname.lastname@example.org