Press Release back to list
09.17.2014

CBS ALIGNS WITH GEORGETOWN CUPCAKE TO PROMOTE THE NETWORK’S NEW DRAMA SERIES “MADAM SECRETARY”

In a sweet deal benefitting people of all parties, CBS and Georgetown Cupcake have aligned to provide free cupcakes on Saturday, Sept. 20 in celebration of the Network’s new drama series MADAM SECRETARY, which debuts the following night.  

              As of 10:00 AM this Saturday, Georgetown Cupcake locations in Georgetown, SoHo, Los Angeles and Boston will give away free red velvet cupcakes with a special fondant topper adorned with the CBS series’ logo.  (The offer is for one free cupcake per person on Sept. 20 while supplies last – no purchase necessary.)   

The participating Georgetown Cupcake stores will also feature store-wide branding for MADAM SECRETARY, which stars Téa Leoni as the newly appointed Secretary of State.

 

The participating Georgetown Cupcakes stores are:

Georgetown:

3301 M Street NW (corner of 33rd & M)
Washington, DC 20007

 

SoHo:

111 Mercer Street (between Spring and Prince)
New York, NY 10012

 

Los Angeles:

143 S. Robertson Blvd
Los Angeles, CA 90048

 

Boston:

83 Newbury Street
Boston, MA 02116

 

Additionally, Georgetown Cupcake social accounts will be offering followers a chance to win a dozen cupcakes. On Facebook (www.facebook.com/georgetowncupcake), followers will need to watch the premiere of MADAM SECRETARY on Sunday night, Sept. 21, and answer trivia questions on Monday to qualify. On Twitter (@GTownCupcake) and Instagram (http://instagram.com/georgetowncupcake), followers will be asked to re-post a photo of a MADAM SECRETARY cupcake to enter. Click here for official contest rules (http://www.georgetowncupcake.com/contest-rules.html).

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About Georgetown Cupcake:

Sisters Katherine Kallinis Berman and Sophie Kallinis LaMontagne are the co-founders of Georgetown Cupcake, stars of the hit series “DC Cupcakes” on TLC, and bestselling authors of The Cupcake Diaries: Recipes and Memories from the Sisters of Georgetown Cupcake and Sweet Celebrations: Our Favorite Cupcake Recipes, Memories, and Decorating Secrets that Add Sparkle to any Occasion.  For more information on Georgetown Cupcake, please visit georgetowncupcake.com.

 

Information about MADAM SECRETARY:

A special “doubleheader” broadcast of the series premiere of MADAM SECRETARY will air Sunday, Sept. 21 (8:30-9:30 PM, ET/8:00-9:00 PM, PT, with an encore broadcast at 10:30-11:30 PM, ET/10:00-11:00 PM, PT). MADAM SECRETARY stars Téa Leoni as Elizabeth McCord, the shrewd, determined, newly appointed Secretary of State who drives international diplomacy, battles office politics and circumvents protocol as she negotiates global and domestic issues, both at the White House and at home. A college professor and a brilliant former CIA analyst who left for ethical reasons, Elizabeth returns to public life at the request of the President following the suspicious death of her predecessor. The President values her apolitical leanings, her deep knowledge of the Middle East, her flair for languages and her ability to not just think outside the box, but to not even acknowledge there is a box. McCord’s team includes her Chief of Staff Nadine Tolliver (Bebe Neuwirth), speechwriter Matt Mahoney (Geoffrey Arend), press coordinator Daisy Grant (Patina Miller) and her charming assistant Blake Moran (Erich Bergen). When McCord debates third world problems, finesses foreign dignitaries at work and does battle with the President’s combative Chief of Staff Russell Jackson (Željko Ivanek), it’s just a warm-up for when she goes home to her supportive husband Henry (Tim Daly) and their bright children, where “politics” and “compromise” take on new meaning. 

CHEAT TWEET: Sweet! CBS aligns w/ @GTownCupcake to offer free #MadamSecretary cupcakes @ Georgetown, SoHo, LA & Boston shops on Sat. http://bit.ly/1u0W6rs

The image in this release is available at:

http://cbspressexpress.com/cbs-entertainment/shows/madam-secretary/photos 

 

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CBS Marketing Contact:                   

Barbara Abseck  212-975-4637  beabseck@cbs.com 

 

Georgetown Cupcake Contact:

Farial Awan        310-550-7776   Farial.awan@bwr-pr.com  

Press:

Barbara Abseck
212-975-4637
beabseck@cbs.com