CBS AND “THE LATE SHOW with STEPHEN COLBERT” PARTNER WITH THE TRAFFIC AND NAVIGATION APP WAZE TO DRIVE VIEWERS TO THE LAUNCH OF THE NETWORK’S NEW LATE NIGHT TALK SHOW
Beginning Sept. 1 Through Sept. 22, Motorists Can Select Stephen Colbert’s Voice
To Give Directions and Comments
CBS and THE LATE SHOW with STEPHEN COLBERT have partnered with Waze, the world’s largest community-based traffic and navigation app, to give motorists the option for directions from a fun and familiar voice in late night: Stephen Colbert.
Beginning Sept. 1 through Sept. 22, drivers using Waze will have the opportunity to select Colbert’s voice to narrate their driving instructions by clicking on Settings, Sound, Voice Language and, ultimately, Stephen Colbert.
In the embedded video, the navigation commands and comments directing Colbert during his whimsical drive to work are among the many that drivers may hear while using Colbert’s voice on Waze.
“For years, I navigated the roadways using a compass, a sextant and the guidance offered by the stars,” said Colbert, host of THE LATE SHOW with STEPHEN COLBERT. “But now I can just listen to my own dulcet tones instructing me on Waze.”
About THE LATE SHOW with STEPHEN COLBERT
The Emmy and Peabody Award-winning Stephen Colbert takes over as host, executive producer and writer of THE LATE SHOW on Tuesday, Sept. 8, 2015 (11:35 PM-12:37 AM) on the CBS Television Network. Colbert, a multi-talented and respected host, writer, producer, satirist and comedian, is well-known for his previous late night show, “The Colbert Report,” which concluded in December 2014. THE LATE SHOW with STEPHEN COLBERT is produced by The Late Show Inc., a CBS company, and will be broadcast from the historic Ed Sullivan Theater in New York City. Musician and educator Jon Batiste is the show’s bandleader. The show website is http://www.colbertlateshow.com.
Waze is the social navigation pioneer, leveraging mobile technology and a passionate global community to redefine expectations of today's maps. Waze is home to the world's largest network of drivers who work together daily to outsmart traffic and save time and money. The app consistently recommends the fastest routes based on real-time driving and data from millions of users. From traffic reroutes to low gas price alerts and relevant offers from favorite brands, Waze is one of the most comprehensive driving companions in the marketplace. To download the free Waze app for iOS or Android, visit http://www.waze.com.
CHEAT TWEET: Feeling lost or need directions? Let @StephenAtHome show you the @waze 9/1-9/22! @ColbertLateShow premieres 9/8 http://bit.ly/1N0oNNk
The above image is available at http://cbspressexpress.com.
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CBS Marketing Contact:
Barbara Abseck 212-975-4637 firstname.lastname@example.org
“The Late Show with Stephen Colbert” Contact:
Lauren Kamm 212-975-3869 email@example.com
Waze Public Relations Team: WazeTeam@CoburnWW.com