Release

"THE BOLD AND THE BEAUTIFUL" CELEBRATES 20 YEARS ON THE AIR, FRIDAY, MARCH 23, ON THE CBS TELEVISION NETWORK

On March 23, 1987, THE BOLD AND THE BEAUTIFUL premiered on the CBS Television Network.  Set in the glamorous world of the Los Angeles fashion industry, the series marks its 20th anniversary on March 23, 2007, and has garnered critical accolades with over 35 Daytime Emmy Awards and worldwide acclaim.

 THE BOLD AND THE BEAUTIFUL, created by the late William J. Bell and his wife, Lee Phillip Bell, is currently written and executive produced by William and Lee's son, Bradley, and boasts four original cast members who remain integral parts of the story structure: Susan Flannery (Stephanie Forrester), Katherine Kelly Lang (Brooke Logan), John McCook (Eric Forrester) and Ronn Moss (Ridge Forrester).  It is also the first daytime drama to simulcast in Spanish via SAP (Secondary Audio Program) technology.

"THE BOLD AND THE BEAUTIFUL'S unique combination of deep romance and brash story telling has made it a signature part of the CBS Daytime lineup," said Barbara Bloom, Sr. Vice President of Daytime Programs, CBS. "We salute the Bell family and the extraordinary cast and crew on achieving this milestone."

"Twenty years ago, I could have never imagined what was in store," said Bradley P. Bell, Executive Producer and Head Writer of The Bold and the Beautiful.  "THE BOLD AND THE BEAUTIFUL is now over 5000 episodes strong and viewed in more than 140 countries. These past two decades have been a fantastic journey of storytelling through an endless barrage of blank pages eager to be filled with romance, intrigue, cliffhangers and sometimes teardrops.  My thanks to CBS, whose support has been integral to our success, and to our viewers for their steadfast loyalty."

THE BOLD AND THE BEAUTIFUL'S 20th anniversary storylines center around Brooke and Ridge's always stormy relationship, young Phoebe (Mackenzie Mauzy) and Rick's (Kyle Lowder) forbidden romance, Taylor (Hunter Tylo) and Nick's (Jack Wagner) newfound love, and the competition between fashion houses Forrester Creations and Forrester Originals for control of the industry. The show recently went on location to Sydney, Australia to tape scenes that are scheduled for broadcast beginning March 23rd to coincide with the series' anniversary.

THE BOLD AND THE BEAUTIFUL has remained current and topical with storylines touching on issues such as HIV, drug and alcohol dependency, rape, homelessness, the trauma of serious illness and child abuse.

Throughout its long history, many of Hollywood's most famous names have made appearances on the show, including Phyllis Diller, Patrick Duffy, Linda Gray, Betty White, Usher, Charlton Heston, Mike Piazza, Erik Estrada, Arturo Sandoval, Dionne Warwick and James Doohan.

THE BOLD AND THE BEAUTIFUL is a Bell-Phillip Television production, broadcast weekdays (1:30-2:00 PM, ET; 12:30-1:00 PM, PT) on the CBS Television Network.  Bradley P. Bell is the executive producer and head writer.  Currently in its fifth year of being the first and only daytime drama to simulcast in Spanish utilizing SAP (Secondary Audio Program) technology, the show is the most watched daily dramatic serial in the world, viewed in more than 140 countries.

On the web:      www.cbs.com/daytime/bb/

http://www.boldandbeautiful.com/

(NOTE TO EDITORS:  To download photographic images from THE BOLD AND THE BEAUTIFUL, please visit http://www.cbspressexpress.com/ or http://www.bbldistribution.com/)

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Press Contacts: CBS:

Cindy Marshall 323-575-2019             cindy.marshall@tvc.cbs.com

THE BOLD AND THE BEAUTIFUL

Eva Demirjian               323-575-3553             evademirjian@boldandbeautiful.tv

Photo Contacts:           

Kathleen Prutting          212-975-8533             kprutting@cbs.com

Rudi Simpson               323-575-2017             rudi.simpson@tvc.cbs.com