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09.25.2019

CBS DAYTIME REACHES AMAZING MILESTONE – 33 YEARS AT #1

CBS Daytime Ends the 2018-2019 Broadcast Year with Top Six Shows

Network Has Top Two Game Shows, Top Two Daytime Dramas

and Exciting Changes at “The Talk”

Streak Started in 1986

 

CBS Daytime once again ended the full 52-week broadcast year as the #1 performer in the daypart for the 33rd consecutive year – a streak that has never been, and will most likely never be equaled. The Network’s daypart features a balance of dramas, game shows and talk, including network television’s #1 daytime program and longest-running game show THE PRICE IS RIGHT, as well as the #2 game show, LET’S MAKE A DEAL. CBS also has the top two daytime dramas, THE YOUNG AND THE RESTLESS and THE BOLD AND THE BEAUTIFUL, as well as the Daytime Emmy Award-winning THE TALK, which has received a new boost of energy in season 10 as Marie Osmond has joined the hosts at the table each day, Sharon Osborne has revealed her refreshed look, and the show unveiled a new state-of-the-art set.

To frame this incredible accomplishment, the following events happened in 1986 – the first time CBS was #1 in daytime:

  • The CBS primetime schedule featured “Murder, She Wrote” and “Dallas.”

  • The space shuttle CHALLENGER exploded shortly after liftoff.

  • “The Oprah Winfrey Show” and “Pee-Wee’s Playhouse” launched on television.

  • The musical “Phantom of the Opera” first premiered.

  • The United States first celebrated Martin Luther King, Jr. Day.

  • Gasoline was $1.89 per gallon.

  • Emilia Clarke, Lindsey Lohan and Lady Gaga were all born.

  • Ronald Reagan was president.

CBS Daytime’s 52-Week Full 2018-2019 Broadcast Year Highlights

  • The Network had the #1 overall show in viewers (THE PRICE IS RIGHT 2) as well as both the #1 program in women 18-49 and women 25-54 (THE YOUNG AND THE RESTLESS).

  • THE YOUNG AND THE RESTLESS has been the #1 daytime drama for 30 consecutive years and THE BOLD AND THE BEAUTIFUL is the most-watched U.S.-produced daytime drama in the world.

  • CBS Daytime finished the year first in viewers (3.58m), women 25-54 (0.8) and women 18-34 (0.3).

  • CBS had the top six programs in viewers:

1. THE PRICE IS RIGHT 2

4.98m

2. THE YOUNG AND THE RESTLESS

4.45m

3. THE PRICE IS RIGHT 1

4.39m

4. THE BOLD AND THE BEAUTIFUL

3.55m

5. LET’S MAKE A DEAL 2

3.17m

6. LET’S MAKE A DEAL 1

2.76m

  • CBS had four of the top five programs in women 25-54:

1. THE YOUNG AND THE RESTLESS

1.1

2. THE PRICE IS RIGHT 2

0.9

2. THE BOLD AND THE BEAUTIFUL

0.9

5. THE PRICE IS RIGHT 1

0.8

  • CBS had four of the top five programs in women 18-49:

1. THE YOUNG AND THE RESTLESS

0.7

2. THE PRICE IS RIGHT 2

0.6

2. THE BOLD AND THE BEAUTIFUL

0.6

2. THE PRICE IS RIGHT 1

0.6

CBS Daytime programs reached 105.5 million viewers (who watched at least six minutes), nearly 25 million more viewers than the second place network.

Source: Nielsen most current ratings 2018-2019 television year.

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Press Contacts:

Scott Grogin (Ratings)

818-655-1584

scott.grogin@cbs.com

Lisa Spalla (TALK)

818-655-1586

Lisa.spalla@cbs.com

Mallory Mason (TPIR)

818-655-1596

mallory.mason@cbs.com

Christine Park (LMAD)

818-655-1597

christine.park@cbs.com

Melissa Burton (Y&R, B&B)

818-655-1591

melissa.burton@cbs.com

Press:

Lisa Spalla
818-655-1586
lisa.spalla@cbs.com

Mallory Mason
818-655-1596
mallory.mason@cbs.com

Christine Park
818-655-1597
christine.park@cbs.com

Melissa Burton
818-655-1597
melissa.burton@cbs.com