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SAN FRANCISCO - July 11, 2011 - CBS Interactive today announced that it has won a 2011 Meffys Award for the Best Mobile Website for (  The Meffys are the most established and coveted global awards in the mobile media industry.  As the industry's official benchmark for measuring success and rewarding innovation, the Meffys honor the most influential players from around the world.  This year's winners were announced at the MEF Awards gala event on Thursday, July 7 in London, U.K. 


"We're thrilled to be given this recognition," said Rob Gelick, SVP and GM, CBS Mobile. "The mobile site provides a rich, anytime-anywhere companion to our broadcast lineup, and offers video clips, photo galleries, behind-the-scenes info, trivia, polling and sharing to social networks.  It delivers all this in a highly polished UI that is optimized for a vast array of devices developed in conjunction with NetBiscuits."

"The Meffys Award for Best Mobile Website recognizes the most effective mobile-optimized Web sites," explained Rimma Perelmuter, Global Executive Director of MEF.  "In this category, judges were looking for mobile Web sites that optimize the discovery, consumer engagement and consumption experience as well as leverage the form factor and capabilities of a mobile device, adding value and functionality to a brand's existing Web sites.  Congratulations to CBS Mobile on their fourth Meffy and for continuing to be the leading U.S. network in cross-platform content."

"Congratulations to CBS Interactive on the success of their award-winning mobile site. Netbiscuits is proud to be the implementing partner for", says Craig Besnoy, Managing Director of Netbiscuits Inc.  "This accolade for CBS Interactive is even more deserved when you consider the implementation challenges for providing a mobile site that meets the highest expectations of today's smartphone users and the tough competition in the Best Mobile Website category."


CBS Interactive was also chosen as a 2011 Meffy Awards finalist in the following categories: Best Content: 60 Minutes iPad App and CBS Sports Mobile; Best TV and Video Service: App; and Best Brand on Mobile: CBS Sports Mobile.

In 2011, CBS Interactive has been honored with 19 awards for their mobile offerings, including a Meffy Award, nine Communicator Awards, six Telly Awards, two Webby Awards and an Appy Award.


About CBS Interactive

CBS Interactive is the premier online content network for information and entertainment.  Its brands dive deep into the things people care most about across news, sports, entertainment, technology and business.  Leading properties include  CNET,,,, BNET,, and much more.  With hundreds of millions of unique visitors from around the world each month, CBS Interactive is a global top 10 Web property and the largest premium content network online.


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Press Contact for CBS Mobile:

Tamara Woods            415-344-2381