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Thursday Premiere Breaks Series Single Episode Record for Social Comments and Surpasses
Last Season's Average by 12.5X



SAN FRANCISCO, CA – JULY 13, 2012 – The BIG BROTHER 14 premiere was the most social broadcast program in primetime on Thursday, July 12th, according to social TV analytics company Bluefin Labs, breaking its previous single-episode record by nearly three times, surpassing last year’s BIG BROTHER premiere with five times more social comments, and topping last season’s average by 12.5 times.


BIG BROTHER related Twitter hashtags, including #BB14, #BigBrother, and #CBSBigBrother, exceeded 64.6 million impressions, a 163 percent increase over last year’s premiere which garnered more than 24.5 million impressions.1


BIG BROTHER pages on saw unique visits increase 24 percent over last year’s premiere date with a significant amount of traffic driven by social activity.


Last night's broadcast premiere of BIG BROTHER swept its time period in viewers and key demographics matching its second best adult 18-49 rating for a premiere episode since February 2008, according to Nielsen preliminary live plus same day ratings for Thursday, July 12.


From 9:00-10:00 PM, BIG BROTHER THURSDAY (P) was first in households (4.4/08), viewers (7.09m), adults 25-54 (3.1/09), adults 18-49 (2.6/08) and adults 18-34 (1.8/07).  BIG BROTHER 14 THURSDAY posted its second best adults 25-54 and adults 18-49 premiere episode deliveries since February 2008.


BIG BROTHER was the top rated original program of the night in all key measures.


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CBS Interactive Press Contact:


Morgan Seal  646-424-4321


Big Brother Press Contacts:


Mitch Graham  818-655-1592


Sienna Sanders  818-655-1582 





1 Sysomos


Sienna Sanders

Morgan Seal (CBS All Access,, Metacritic,