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First-of-Its-Kind Tech Leaderboard to Track Consumer Sentiment;

iOS and Android Devices Dominate the Top 10, with Google Devices
Holding Two of Top Five Spots

SAN FRANCISCO, Dec. 11, 2013 – CNET, the world’s #1 tech news and reviews brand, today launched the “CNET 100,” a monthly ranking of the hottest consumer technology products on the market. The CNET 100 rankings – which are based on a proprietary algorithm that measures external influences and internal factors such as the editorial scores of CNET Reviews – will be updated in the first week of every month at with a complete analysis from CNET’s editors.


“We review thousands of products, smart home appliances and more each year as part of our fundamental mission to help consumers discover and make good choices about technology,” said Lindsey Turrentine, Editor-in-Chief of CNET Reviews. “The CNET 100 is a monthly snapshot of broad consumer sentiment and is designed to serve as the de facto leaderboard for the consumer electronics industry.”

The inaugural ranking, which measures consumer sentiment from Nov. 1 – Nov. 30, shows that Android and iOS mobile devices dominate the top 10, accounting for eight of the spots. Google is especially dominant in hardware, which is notable given its history as a data and software company.

The top five products that captured consumer interest in November included:

  1.  The Google Nexus 5, widely considered one of the top Android phones
  2.  Apple’s new iPad Air tablet
  3.  The Samsung Galaxy S4 smartphone
  4.  The Panasonic TC 55-inch plasma Smart TV (showing that a product can be successful even as it nears the end of its life)
  5.  The Google Nexus 7 tablet


Other notable showings:

  •  In the game console category, the recently released Sony PlayStation 4 and the Microsoft Xbox One systems entered the list at #6 and #18, respectively;
  •  Among digital media players, the Apple TV, although released in 2010 with few upgrades, ranked as the eleventh-most popular product, with the Roku 3 close behind at #13;
  •  In mobile phones, some surprising showings by Apple: The iPhone 5S made a strong appearance at #9 but its sibling, the iPhone 5C, ranked lower at #57;
  •  In wearable tech, only two products – the Fitbit Force and the Jawbone Up24 – made the Top 40, coming in at #19 and #35, respectively;
  •  In notebooks, the most popular models included the Lenovo IdeaPad Yoga 2 Pro, which took the top spot at #12, followed by the Apple MacBook Pro with Retina display at #21 and the 13-inch Apple MacBook Air at #33; and
  •  Three televisions – two Panasonic models and one Samsung model – made the Top 40.

For the complete list and analysis, go to


About CNET

Millions of people each month visit CNET – the world's #1 tech news and reviews brand – to help them get the most out of their smartphones, tablets, digital cameras and more. CNET also offers extensive coverage of car tech and smart home appliances, reflecting the broadening definition of consumer technology. In addition, CNET recently launched CNET en Espanol for Spanish speakers in the United States and beyond. Follow CNET and CNET en Espanol on Twitter (@CNET and @CNET_es) and on Facebook ( and CNET and CNET en Espanol are properties of CBS Interactive.


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CBS Interactive



Jennifer Stephens Acree

JSA Strategies