CBS TEAMS WITH CITYGRID MEDIA TO CONNECT LOCAL ADVERTISERS WITH CONSUMERS ACROSS THE WEB
CBS Local Digital Media Advertisers To Be Distributed Across CityGrid® Through a Custom Reseller Program
Bringing the nation’s most trusted local television and radio brands together with the leading content and advertising network for local, CBS Local Digital Media and CityGrid Media today announced a partnership which will result in local businesses gaining broad exposure to millions of online and mobile consumers across the country.
CBS Local Pages will provide businesses of all sizes the opportunity to be featured on CBS’s two dozen co-branded television and radio websites in major markets across the country. Additionally, the listings will appear across hundreds of premier web sites and mobile apps through CityGrid®, the content and advertising network for local, including through leading search engines Google and Bing. Included in the directory will be general business information, editorial and user reviews, insider tips, videos and photos, and links to the businesses websites. Online offers, links to menus and reservation systems, social media links, maps and directions are also included on the page.
“By delivering local advertisers cost-effective and efficient solutions for their marketing and sales needs, CBS is able to reach the active consumer interested in utilizing local search to make purchase decisions,” said Ezra Kucharz, President, CBS Local Digital Media. “Consumers who reach a business listing are already at the point of decision, and they now have what they need to choose a particular establishment. The information is easily consumed and shared by local customers, and completely integrated with the businesses social media initiatives.”
“A media powerhouse like CBS has deep relationships with small business advertisers,” said Neil Salvage, Executive Vice President, Advertising, CityGrid Media. “We’re honored that they chose CityGrid® as their digital platform, which extends their reach to the hundreds of web and mobile partners in our network.”
CBS will leverage its extensive sales force in dozens of major markets to sell its Local Offers product. Clients can target their campaigns by specific category and neighborhood, and enjoy real-time reporting of consumer activity and engagement with their listing.
In August 2010, CBS Local Media launched CBSNewYork.com, the first website in the tri-state area that combines the best brands in local media and offers visitors a truly “local” New York experience. Since then, sites in 23 additional markets have debuted resulting in CBS Local being among the Top 5 most visited local properties on the web (comScore, February 2011). The sites include the latest news, traffic, weather and sports information audiences have come to expect from CBS’s prominent radio and television stations, along with local guides, tips on things to do and places to see, as well as discounts from businesses throughout the region, among a host of other information.
About CBS Local Media
CBS Local Media is CBS’s local broadcasting business segment which combines the assets of CBS’s over two dozen television stations and CBS RADIO’s over three dozen news, sports and talk stations. Bringing together local television and radio properties, the division merges aligned resources to grow local business and serve as a competitor in the local marketplace. CBS Local’s radio station websites deliver thousands of content posts from personalities such as WFAN’s Mike Francesa and Boomer & Carton, WJFK’s The Sports Junkies, WBZ’s Toucher and Rich and WPHT’s Michael Smerconish, to news, scores, videos, audio, images, lists, and local information. The division combines CBS’s local news and sports television and radio station websites to create comprehensive web destinations which include www.cbsnewyork.com, www.cbslosangeles.com, www.cbssanfrancisco.com, www.cbsphilly.com and www.cbschicago.com.
About CityGrid Media
CityGrid Media is a leading media company that connects web and mobile publishers with local advertising organizations by linking them through CityGrid®, its local content and advertising network. CityGrid Media also owns and operates premier local consumer properties including Citysearch, Insider Pages and Urbanspoon. CityGrid Media is an operating business of IAC (NASDAQ: IACI). For more information, visit www.citygridmedia.com